Organization Name: Calgary Stampede Industry:Hospitality & Tourism Web reference: CS Blog, #SafeStampede, Cowboys Tent, MarketingLand, CS Eats, Social Media and Stampede Business Performance The CS (Calgary Stampede) has been at the heart of the wild west in Calgary, AB, for over 100 years. The 10 day event includes food truck vendors, “as seen on tv” products for sale, rodeo, farm… Read more »
Organization Name: McDonalds Industry: Fast Food Name of Contact: N/A Web Reference: Forbes, Mashable YouTube, SourceFed Youtube, MEMES, Jona SoundCloud, Social Media and Business Performance McDonalds Corp. serves 68 million customers on a daily basis in 119 countries. The fast food giant is known for its Happy Meals, Big Mac’s and various breakfast options. Reaching out to customers via internet… Read more »
Organization Name: IBM Industry: Computers, Technology Manufacturing Web References: IBM CC Reporting, IBM SM YouTube Feed, The Internet of Things, Core Metrics for IBM, Social Networking IBM, Social Media SoundCloud Review, How Is Social Media Used For Business Performance The video above is a great re-cap of the importance of Social Media and measurement of ROI for firms (Core Metrics)…. Read more »
Organization Name: Domino’s Pizza Industry: Food Chain, Fast Food Web References: Domino’s Pizza Channel, USA Today, CNBC, CNN, Forbes, The Washington Post, Domino’s Pizza AnyWare How Social Media Places Your Order Quick, think of your favourite pizza place! We rounded up 3 major players at my last staff meeting when ordering our supper: Pizza Hut – Famous for stuff crust pizza. Domino’s Pizza – Attractively priced… Read more »
Organization Name: Oreo (The Kraft Heinz Company) Industry: Biscuits & Snacks Web references: Oreo, Business Today, Forbes, China Business Review Social Media & Business Performance OREO has always involved its customers with product development. In fact, it’s in their DNA! That’s how the product has expanded into the international baked goods market, with continued YOY (Year-over-Year) growth. Customer engagement with… Read more »
Organisation Name: Home Depot Industry: Home Hardware, Construction, DIY Web Reference: Home Depot, HD Media Relations, Clickz Review, Social Success, AdAge What is the Home Depot Doing? In an effort to empower its cliental, the Home Depot has experimented with various points of attraction. Stuff the competition was slow to react on, in the business world its known that being pro-active will… Read more »
Organization Name: REI “Recreational Equipment Inc” Industry: Recreational Retail, Outdoor/Travel Consulting Web Reference: About REI, Employee Participation Social Media is huge, face it! So when REI launched its affiliate program, it was a no brainer. The organization is clear to note: “you are more likely to meet an employee online in the digital media space”. However, the company is also… Read more »
