Organization Name: Mashable, FourSquare, Twitter Industry: Social Media Name of Contact: Stephanie Marcus Everything these days has gone from paper, to print. The age we are living is has become more and more dependent on their online interactions and connections throughout many different platforms on the web. Some of the older brands are having a hard time realizing that their online presence… Read more »
Organization Name: Ford Motors Industry: Vehicle Name of Contact: Raymond F. Day, Group Vice President, Communications From May to November of 2009, 100 people were carefully chosen by Ford, because of their influential status throughout their social media platforms, were given the 2011 Ford Fiesta. For 6 months these “agents” were told to post on blogs, videos on YouTube, photos on Instagram and Flikr… Read more »
“The Standard for Influence” Organization Name: Klout Industry: Social Media Platform Name of Contact: Joe Fernandez (CEO) & Emil Michael (COO) Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score,” which is a numerical value between 1 and 100. Klout primarily uses Facebook and Twitter for login at the moment, but… Read more »
Neha Barnawal’s Blog Post, “Social Media in Supply Chain….the new trend!” A company’s supply chain can be enhanced and improved through the use of social media platforms; such as, mobile apps, blog forums, and social networking sites. This integration of social media within supply chains has become an upcoming trend as it is intended and set to benefit the demand management,… Read more »
Organization Name: Bonnaroo Music and Arts Festival Industry: Music Name of Contact: Rich Goodstone, Co-founder of Superfly & Head of Marketing Group The Bonnaroo Music and Arts Festival has been held in Manchester, Tennessee for the past 13 years, hosting approximately 100,000 attendees this past year alone. The main attractions of this four-day festival are the multiple stages of live music, featuring a diverse array… Read more »
Organization Name: Taco Bell Industry: Food Name of Contact: Tressie Lieberman, Director-Social and Digital Marketing for Taco Bell Taco Bell has found out the best new and innovated way to introduce new items to their menu as well as interacting with their consumers, and that is; through the use of the very popular app Snapchat. In May 2013, Taco Bell… Read more »
Organization Name: Nokia Industry: Cell Phone Provider Name of Contact: Phil Schwarzmann, Editor-in-Chief of Nokia Conversations. Nokia’s company’s motto is connection people and exploring ways to enhance communication. With a communication team that was set up in 2008, they began to improve their inter-company communication and engaging the remaining of their employees engaged with the company. As a team they have… Read more »
