Title of post: The future of social media and small non-profits like rare Organization: rare Charitable Research Reserve Industry: Non-profit, Environment Web references: Just Giving, The Guardian, Forbes, Internet.org, Matthew Walberto, Facebook, Twitter, raresites The framework of social media is constantly changing – this statement brings on an equal wave of excitement and panic for small non-profit organizations. With staff… Read more »
Title of post: Friends who share together travel together; AirAsia’s Facebook marketing ploy Organization: AirAsia Berhad Industry: Air Transportation CEO: Tony Fernandes Web references: Noble Studios, Fascinating Marketing, Hallam, Digital Training Academy, tnooz, Facebook, YouTube Free plane?! Where do I sign up? There is nothing that grabs attention more than free stuff. Businesses have been wise to capitalize on our… Read more »
Title of Post: The Man Your Man Could Smell Like – how Old Spice capitalized on their social media engagments Organization: Old Spice Industry: Consumer goods CEO: David S. Taylor Web references: Old Spice, TNW News, Digital Buzz, YouTube, Facebook, Twitter It shouldn’t come as a surprise to anyone that Old Spice has had one of the most successful and famous… Read more »
Title of post: Social media’s impact on Direct Sales’ supply chain Organization: Steeped Tea Industry: Direct Sales CEO: Tonia Jahshan Web references: Logistics Viewpoint, Supply Chain 24/7, The Canadian Business Journal, Direct Selling Association, Fast Company, Supply Chain Opz, Facebook, Social media has been widely used in general business for marketing, but we are starting to see an increase in… Read more »
Title of post: Beta testing artists with NBC’s The Voice Organization: NBC, Universal Music Group Industry: Entertainment CEO: Lucian Grainge Web references: Mashable, Shorty Awards, PTC Creo, Twitter, Carabiner Communications, Simply Measured Social media has expanded beyond the role it plays in people’s social lives – today, it plays an increasingly important role in the way people interact with the… Read more »
Title of Post: Charity: Water is on the rise thanks to customer engagement Organization: Charity: Water Industry: Non-profit CEO: Scott Harrison Web references: Charity: Water, Twitter, Instagram, Top Rank Blog, Community Organizer, Entre Leadership Undoubtedly one of the most successful social media stories of the last decade belongs to Charity: Water. The New York City based non-profit organization consistently shows… Read more »
Title of Post: Let there be shoes – How Zappos is changing the social media game with employee involvement Organization: Zappos.com Industry: Online retail CEO: Tony Hsieh Web references: Zappos, Social Media Examiner, simply-communicate, Twitter, Youtube, Instagram When it comes to employee engagement, Zappos is doing it right! Consistently topping the leader boards with employee retention their practices are often… Read more »
