Interesting article on how to effectively use social media for product development and design. Focusing on a) identifying the product with the largest market share and b) determining the least expensive way of influencing individuals and strengthening product diffusion over social media. http://www.rhsmith.umd.edu/faculty/phd/dilek/JOBMARKET.pdf
The following article “Importance of Employee Involvement in Social Media for the Success of the Company” is posted by vikkasingal in Social Media Updates: http://blog.ribbun.com/importance-of-employee-involvement-in-social-media-for-the-success-of-the-company/ It is a short article addressing major benefits of employee involvement in social media: Employees engaging themselves in social media platforms help establish and build network of people working in the same niche leading to professional… Read more »