“Everything that is to do with online begins and ends with the search engine, and thus the job of Search Engine Optimization (SEO) exists…” Social Search The very first page many of us click on when we first go to the web is a search engine. This is the stepping stone to the internet, and in more… Read more »
Marketing Music in the Social Age: Ever since Napster, itself an early social network, turned the business model of the music industry on its ear, music marketers have had to consider a dynamic shift on how to remain viable. In the past, sales and profits were tied to record sales, but they can no longer use such a model with… Read more »
Into the JetBlue Sky Social Media darling JetBlue airlines has been at the forefront of social marketing since 2007. Ever since inclement weather grounded most of JetBlue’s planes and passengers were trapped in their seats for hours. Then, social media was still in its infancy and it wasn’t used by companies to interact with their customers or to manage “image… Read more »
“The automotive community agrees that in a global industry one issue affects all and there is no competitive advantage in letting competitors have risk in their supply chain.” Risks One very serious drawback for car manufacturers today is RISK! As multinational companies become more globalized their supply chains become spread thorough out the world, and their exposure to problems… Read more »
LEGO Design by ME was a service introduced by the construction toy Lego. Launched in 2005 , before a fledgling Facebook ushered in the social media age, under the name LEGO Factory. The unique customization service allowed people to design their own Lego models using a computer aided design program, then upload them to the Lego website, share those designs and even develop their own packaging and… Read more »
Customer engagement Very few social driven websites demonstrate the effects of customer engagement like TripAdvisor.com. This community based website features the results and ratings of consumer experiences at many Hotels, Resorts, Restaurants and Holiday package destinations. All of these reviews are online, for any potential traveler to see and review. With links to Facebook, Twitter and Travel Forums, it has… Read more »
“What if your employees spoke about your product the way they speak about marriage?” One of the best things social media can deliver is the internal creation of innovation, and development of ideas through employee engagement. A recent interview with a contributing author of the Amazon best seller ‘The Social Employee’ Cheryl Burgess sheds light into how some businesses are… Read more »