Author Archives: David_Pearson

Would You Trust An Artificially Intelligent Assistant?

David_Pearson   November 17, 2015

Organization Name: Facebook AI Research (FAIR) Industry: Technology Web references: Facebook AI Research Technology and social media industry giants like Facebook, Google, Apple and Microsoft are investing heavily in Artificial Intelligence (AI), which they see as an important advance in your online experience. You might think of artificial intelligence in terms of a robot with feelings like the 2001 Steven… Read more »

TWENTY6HUNDRED Goes Global on Social Media

David_Pearson   November 10, 2015
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Case Study: TWENTY6HUNDRED Industry: Music Web references: TWENTY6HUNDRED, Facebook, Twitter, Instagram, Tumblr, YouTube, Soundcloud. Indie band TWENTY6HUNDRED has rocked the Toronto club circuit for almost 10 years, releasing 3 CDs during this time. Their 2014 release “Electric for All” signified a few major changes for the band’s direction.  They added a new guitarist and producer Mihai Trusca, updated their studios to make their sound slicker… Read more »

Esurance Wins Big At The Super Bowl

David_Pearson   November 2, 2015
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Company: Esurance Industry: Insurance Services Web References: Esurance, Twitter, Facebook Esurance which is a wholly owned subsidiary of Allstate, provides insurance services to consumers online and over the phone and also serves as a shopping and comparison site for car insurance in some territories. They focus their marketing on  sports teams and events, typically through sponsorship and traditional advertising campaigns. In… Read more »

Loot Crate Delivers Mystery Boxes Of Joy

David_Pearson   October 25, 2015
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Company: Loot Crate Industry: Online Retail Web References: Loot Crate, Facebook, Twitter, YouTube, Instagram, Tumblr, Twitch Loot Crate is an online retailer with an interesting product. Each month Loot Crate subscribers receive a mystery box that contains curated items, chosen to be products that their subscribers would likely enjoy. According to their company description on their website: “Loot Crate™ was… Read more »

NASA’s Crowdsourcing Is Out Of This World.

David_Pearson   October 18, 2015
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Company: NASA Industry: Government Web References: NASA, NASA Solve, Twitter, Facebook   NASA in the 21st Century 2015 is a very big year for NASA.  Between missions to Mars, images from Pluto, landing probes on comets and seemingly daily breakthroughs in the search for extraterrestrial life – it is an exciting time to be a science and space exploration fan…. Read more »

Nintendo’s Social Media Hits and Misses

David_Pearson   October 12, 2015

Company: Nintendo Industry: Video Games Web References: Nintendo, Twitter, Facebook, Company History Nintendo is a multinational company with Japanese roots that was founded in 1889. In their first 67 years Nintendo was primarily a playing card company. Nintendo has also experimented with toy making, a TV network, a food company and even operating a chain of Japanese Love Hotels. What… Read more »