Title of Post: Santa Flies WestJet to Grant Real-time Christmas Wishes Organization Name: WestJet Industry: Airline Web references: CBC.ca, The WestJet blog, Shorty Awards, Globacore Description So often I hear people say “We want to make a viral video,” but a viral video cannot just be created. A video becomes viral, and for that to happen, you must first create something… Read more »
Title of Post: Weber is Always Cookin’ Up Something New to Engage With Their Community Organization Name: Weber-Stephen Products LLC & Weber-Stephen Canada Co. Industry: Sports & Recreation Web references: Weber on Facebook, CNW, Weber Grill Academy Description Weber-Stephen Products LLC started in 1952 when the company’s founder, George Stephen, invented the Weber® Kettle in his backyard. Since then, Weber-Stephen Products… Read more »
Title of Post: How Total e Integrated is a Powerful Link in the Golf Industry’s Supply Chain Organization Name: Total e Integrated Industry: Software and Technology Web references: Total e Integrated Description Total e Integrated is a Canadian technology company that has been providing software solutions to golf clubs, resorts, retirement communities, event centers, restaurants and retail outlets across North America… Read more »
Title of Post: LAY’S® Asks Customers to Do Them a Flavour. Organization Name: LAY’S® (PepsiCo Frito-Lay) Industry: Food & Beverage Manufacturing Web references: internationalist-awards.com, pepsico.com, Description LAY’S® is not shy to receive a helping hand from customers when it comes to creating the next big thing for America’s favourite chip. In 2006, the brand launched their “Do Us A Flavor” campaign,… Read more »
Title of Post: How Mother Nature Forced KLM Into Social Media Organization Name: KLM Royal Dutch Airlines Industry: Airline Web references: British Geological Survey, Convinceandconvert.com, twitter.com/KLM, KLM.com, facebook.com/KLM Description As social media channels started gaining popularity, KLM began looking into how the technology could be used in their business. They were experimenting with different strategies and techniques, then, in April 2010, a volcanic eruption… Read more »
Title of Post: Smiles Make Hershey’s a Sweet Place to Work Organization Name: The Hershey Company Industry: Food Manufacturing Web References: Globoforce , The Hershey Company , CNBC It’s not tough to argue that The Hershey Company is one of the world’s most recognizable brands. Since its inception in 1894, Hershey’s has become North America’s largest manufacturer and distributor of chocolate and non-chocolate confectionery as well as chocolate-related… Read more »
