Organization Name: Airbnb Industry: Hotel & Vacation Rentals Name of contact: Brian Chesky Web References: Airbnb Description on how Social Media is used for Business Performance: Introduction: As I learn more about how different companies are using Social Media in various parts of their business, I realize these communication platforms are influencing companies’ leadership. Through conversations with… Read more »
Organization Name: Canadian Tire Corporation Industry: Retail Name of contact: TJ Flood, Senior Vice President, Marketing Web References: Canadian Tire Corporation Description on how Social Media is used for Business Performance: Our family was discussing where we want to go and what to do on our next vacation. As we were talking, I jumped onto the internet to look… Read more »
Organization Name: Centennial College Industry: Higher Education Name of contact: Ann Buller, President; Rosanna Cavallaro, Associate Vice President, Marketing and Communications Web References: Centennial College Description on how Social Media is used for Business Performance: In Albert Einstein’s words: “Not everything that can… Read more »
Organization Name: TEVA Canada Limited Industry: Pharmaceutical Name of contact: Doug Sommerville, Senior Vice President and General Manager, TEVA Canada Limited Web References: TEVA Canada Limited; TEVA Pharmaceutical Industries Limited; Fronetics Strategic Advisers; Adelante SCM; Chainlink Research Description on how Social Media is used for Business Performance: I recently attended a presentation about the evolution of ski racing in the last 30 years. … Read more »
Organization Name: Beiersdorf – Nivea Brand Name of contact: Beiersdorf CEO – Stefan Heidenreich Web References: Beiersdorf; Beiersdorf Canada; Nivea Description on how Social Media is used for business Performance: Companies know that they must continue to develop innovative products to keep pace with their competition. Their goal is to find the next product innovation that will revolutionize their marketplace as Apple has… Read more »
Organization Name: Whole Foods Market Name of contact: Natanya Anderson, Director of Social Media and Digital Marketing Web References: Whole Foods Market Description on how Social Media is used for business Performance: Social Media is creating a paradigm shift in the way companies are engaging with their customers. Prior to Social Media, companies controlled their customer interaction through channels… Read more »
Organization Name: Best Buy Co. Inc. Industry: Technology Retailer Name of contact: CEO Hubert Joly Web References: http://www.bestbuy.com Description on how Social Media is used for Business Performance: Gallup Organization estimates that companies sacrifice over $300 billion every year to such productivity issues as engagement, interpersonal issues and group dynamics. Clearly, this is… Read more »
