Technology has allowed us to increase our efficiency at being “connected”. Whether the connection is for work or pleasure, we use computers, tablets and smart phones to have a constant “connection”. Social Media continues to show its diversity on Smart TV’s. Television manufacturers caught on to the social media trend several years ago and continue to develop… Read more »
In October 2012 – Victoria Secret achieved over 20 Million Facebook likes. From their likes they now have over 450 thousand consumers taking about their products on Facebook. The Victoria Secret Facebook page gives the company a cost effective way to market to millions via the news feed. The news feed has been proven to be an effective marketing tool… Read more »
Taco Bell partnered with Doritos to launch a new product Doritos Locos Tacos – a hard shelled taco made of Nacho Cheese Doritos Chips. Taco Bell determined that “80-90% of Taco Bell-related conversations were taking place on Twitter” they used this information to plan and develop their pre-launch campaign. In February 2012 the Taco Bell pre-launch Twitter campaign began. The pre-launch… Read more »
Company Name: Pfizer Description of how Pfizer uses social media for employee involvement & business performance Pfizer uses social media channels to empower and engage employees in an online community called Think Science Now. The Think Science Now community allows Pfizer colleagues to work together to develop new ways to “prevent, treat and cure diseases” using social media. Pfizer also… Read more »
