Organization Name: Discovery Channel/Daily Planet Industry: Television/Program Name of contact if available: Lucas Cochran Description of How Social Media is used for Business Performance People think the key to expanding a social media presence comes down to content, audience, and a little bit of luck. No one knows for sure what is going to make a lasting impression or impact…. Read more »
Organization Name: Frincess Julyette Beauty Industry: Fashion/Beauty/Makeup Artistry Name of contact if available: Frincess Arbour Description of How Social Media is used for Business Performance Social media has allowed small independent companies and start-ups manage and maintain their own marketing strategies. Instead of hiring large, somewhat detached and expensive marketing firms, business owners can shape their message with complete creative autonomy…. Read more »
Organization Name: Krystle Dos Santos Music Industry: Music/Indie Music Name of contact if available: Krystle Dos Santos Description of How Social Media is used for Business Performance The music industry has tried to recover from the dramatic decrease in sales due to technological accessibility. Downloading music from file sharing websites is the bane to the music industry. It’s easy. It’s… Read more »
Organization Name: Amazing Canadian Fashion Industry: Magazine/Publication/Fashion Name of contact if available: Hikaru Kiyonaga Description of How Social Media is used for Business Performance Amazing Canadian Fashion is a fashion based magazine that highlights local talent and celebrates the diversity of Canadian design. With a focus on crafted handmade items with an avant-garde twist, Amazing Canadian Fashion brings a unique Canadian experience to… Read more »
Organization Name: NBC – The Tonight Show Industry: Television Network/Television Show Name of contact if available: Stephen Burke – NBC CEO Description of How Social Media is used for Business Performance The current evolution of late night television has become a competition to win over a younger web savvy audience. The much sought after demographic is being vied by for networks… Read more »
Organization Name: Scarborough Town Centre Industry: Retail – Shopping Centre Name of contact if available: Robert Horst – General Manager Jai Lee – Marketing Director Description of How Social Media is used for Business Performance With the expansion of online markets, it is important for service based entities to adapt to new social media trends. Finding new ways to connect… Read more »
Industry: Media Company Name of contact if available: John Cassaday – President and CEO Corus Entertainment is one of Canada’s largest and most recognizable media conglomerates. Ever since I was five years old I knew about Corus Entertainment because their kooky logo bounced across the screen after my favourite YTV shows. Remember the YTV original series “Uh Oh?” If you… Read more »
