Author Archives: CNorris13

The world is getting smaller.

CNorris13   December 9, 2015

Who would have thought, not that long ago, that we would be as close as we are now. Who would have thought that we could live stream a soccer game over internet, around the world. But yet last night I watched Ottawa Fury play New York Cosmos, in Long Island New York, from my bed, on my iPad. Overshare, I know,… Read more »

Match Week 7: Sport vs Social Media Marketing

CNorris13   November 9, 2015

The usage of social media by sports fans has exploded forcing teams to develop their presence on the various platforms. Below are just a few good examples of what various sports teams, events and sponsors are doing on Social Media to engage fans, develop followers and grow their influence. Tsonga vs Twitter  In 2013 banking giant BNP Paribas was looking… Read more »

Toms puts the “Social in Social Responsibility”

CNorris13   November 2, 2015

Company: Toms Industry: Retailer, Shoes References: Toms Website, USA Today, Twitter, Instagram, Toms is an American shoe company founded by Blake Mycoskie. Its business plan, which at the time of creation was unique, that donates a pair of shoes to a child in need every time a person purchases a pair of shoes for themselves. Since its inception the company has expanded their product lines to… Read more »

Unique Crowdsourcing Limitations in the World of Ottawa Sports and Entertainment Group

CNorris13   October 19, 2015

Ottawa sports and entertainment group, or OSEG, is the sports team organization that owns and runs the Ottawa RedBlacks, a Canadian Football League team, Ottawa Fury FC, a North American Soccer League team, and Ottawa 67’s an Ontario Hockey League team. The group is a new organization, with the CFL team and NASL teams only on the field for 2… Read more »

RYOBI are building their customer connections with social media tools

CNorris13   October 13, 2015

RYOBI Tools  What: Tool Manufacturer Sources: RYOBI on Twitter, RYOBI on Facebook, RYOBI on Instagram, RYOBI on Pinterest, RYOBI’s YouTube Channel, RYOBI aims to specialize in the professional quality tools that affordable. Their target consumers are homeowners, hobbyists, and DIY-ers. In the creation of social media platforms such as Pinterest, DIY-ers are finding more and more projects to do…. Read more »

The #MECStaffers Bring it, Show up and Own It

CNorris13   October 5, 2015

Organization: Mountain Equipment Co-op Industry: Retail Web References: Mountain Equipment Co-op Website  MEC on Twitter  MEC on Instagram MEC on Facebook About MEC: Mountain Equipment Co-op, or MEC, is a Canadian outdoor equipment retailer. They are designed as a co-op, in-which you must be a member of the co-op to purchase anything at the store. The customers are part owners… Read more »