Author Archives: cmuss

Social Media is aptly named. Is your business taking advantage of the obvious?

cmuss   March 15, 2015

Industry: Retail, Publishing Contacts: David Black for The Beat Goes On, Sophie Blom for The New Quarterly, Jessica Burman for Cocoon Apothecary Web References: SMBP Blog, The Beat Goes On, The New Quarterly, Cocoon Apothecary It’s the hot topic that anyone who has anything to do with marketing talks about; What is the next big thing? I believe that the… Read more »

Cocoon Apothecary Uses Social Media Marketing to Educate, Inspire and Succeed

cmuss   March 8, 2015
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Organisation name: Cocoon Apothecary Industry: Retail Contact: Jessica Burman, Founder Web References: Cocoon Apothecary Description of how social media is used for business performance Cocoon Apothecary (Cocoon) is an artisanal skin care company known for its commitment to producing products that are organic, cruelty-free and earth-friendly. Ever wondered what it’s like to grow a successful business from the comfort of… Read more »

Stryve Digital Marketing measures metrics beyond the numbers

cmuss   March 1, 2015
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Organisation name: Stryve Digital Marketing Industry: Marketing Contact: Sourov De, President Web References: Stryve Marketing Description of how social media is used for business performance  Stryve Digital Marketing, (Stryve), is expertly harnessing marketing opportunities made available because of digital technology. Sourov De, President of Stryve, says his team is passionate about what they do, and succeeds by providing results-driven services… Read more »

The New Quarterly tools social media for supply chain

cmuss   February 22, 2015
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Organisation name: The New Quarterly: Canadian Writers & Writing Industry: Publishing Contact: Pamela Mulloy, Editor Sophie Blom, Managing Editor Web References: The New Quarterly Description of how social media is used for business performance The New Quarterly is an award-winning Canadian literary magazine located in Waterloo, ON. For over 30 years The New Quarterly has been publishing fiction and poetry by… Read more »

Social Media Interaction is a snapd Success

cmuss   February 15, 2015

Organisation name: snapd Inc.  Industry: Publishing Contact: Andrea Dunn, Director of Social Media Web References: snapd Description of how social media is used for business performance snapd Inc., previously known as SNAP Newspaper Group, is the business behind the over 60 snapd franchises across Canada showcasing community life using newspaper-styled print publications and online platforms. Since 2004, snapd publications have been covering a… Read more »

The Beat Goes On Taking In-Store Customer Engagement to Social Media

cmuss   February 8, 2015

Organisation Name: The Beat Goes On Industry: Retail Name of Contact: David Black,Field Operative & Social Media Manager Web references: The Beat Goes On Description of how social media is used for business performance The Beat Goes On has been selling used and new CDs, DVDs and video games since 1991. Headquartered in Kitchener, Ontario, The Beat Goes On has… Read more »

ChickAdvisor Engages Community with the Multi-Voice Social Media Approach

cmuss   February 1, 2015

Organisation Name: ChickAdvisor Inc. Industry: Online Product Reviews/Brand Advocacy Name of Contact: Ali de Bold, Co-Founder Web references: chickadvisor.com Description of how social media is used for business performance ChickAdvisor is a product review and brand advocacy website. In their own words, “ChickAdvisor is about helping you make better purchasing decisions on everything from electronics to electrolysis.” In its ninth… Read more »