Author Archives: C. Laughren

A future with mobile access to everything, but at what cost?

C. Laughren   July 16, 2015
Image_push to share

Web references: IABC,  CNBC,  Forbes,  Tech Republic It’s become so easy. We just slip them into our pocket or bag, and off we go without a second thought. We’re constantly connected to friends, family and frequently our work. Tweets, posts, emails, pictures, video clips, calls – all allow us to remain up-to-date, get things done, and find information quickly, at… Read more »

Forbes Motors and social media: A match made in cyber heaven

C. Laughren   July 9, 2015
Image_Car selection2

    Organization: Forbes Motors Industry: Automotive (Retail Sector) Name of contact: Leigh Forbes, Online Marketing Coordinator Web references: Forbes Automotive Family, Facebook, Dealer Marketing, Automotive Digital Marketing, Mobile Marketer People use social media to express themselves and share the things they love. So, if it’s true that people identify their cars as reflections on important life events, then it’s… Read more »

CPR Cell Phone Repair puts relationships before numbers

C. Laughren   July 3, 2015
Damaged screen with logo

    Organization: CPR Cell Phone Repair Industry: Small Business – Retail Name of contact: Robert Elder, Owner, Cambridge (Ontario) location Web references: CPR Cell Phone Repair, CPR Cambridge, Hootsuite Blog, Forbes, The Globe and Mail, Facebook, The Record, Community eBook: “Practical Social Media Measurement & Analysis” (March 2010) What started out as a “life after Blackberry (formerly RIM)” story has… Read more »

Reaching people who need help with National Food Sharing System

C. Laughren   June 24, 2015
Each year an estimated 1.1 million children face food insecurity in communities across Canada.

    Organization: Food Banks Canada Industry: Not-for-profit (Canada) Name of contact: Katharine Schmidt, Executive Director Web references: Food Banks Canada, Capacity Canada, Facebook, Twitter, Dr. Sylvain Charlebois, “Introduction to Supply Chain Management” (Dr. Harvi Millar) It can happen to anyone at any time – a life circumstance interrupts your plans and you need help. A lost job. A broken… Read more »

Oral-B and eYeKa: Creating something to really smile about

C. Laughren   June 19, 2015

    Organization: Oral-B Industry: Dental Health Care Web references: Oral-B, wikipedia, eYeka, YouTube, Peanut Labs, MaRS Once upon a time, product developers used blindfolded taste tests and home delivery (snail) mail campaigns to involve their customers. Those days have long passed into our collective nostalgia as trivia game questions. Today, we are truly on the cusp of formative changes… Read more »

Pizza with a Promise: Delivery Not Always Included

C. Laughren   June 10, 2015

    Organization: Pizza Pizza Industry: Food Services Web references: www.pizzapizza.ca, Facebook, Twitter, www.hootsuite.com, www.entrepreneur.com Loyalty lost One March evening, Christine C., a resident of Kitchener, Ontario, decided to order pizza for her family. She chose Pizza Pizza, a favourite pizza place, during their free movie deal promotion. It was a win-win for her family with pizza that night and… Read more »