Organization Name: Facebook, Twitter, and LinkedIn Industry: Social Media/Social Network Web References: www.facebook.com, www.twitter.com, www.linkedin.com Description of how social media is used for business performance: When you look back as to early 1990’s as to how everyone from all walks of life used to communicate and collaborate as they currently do today. Often wonder how simpler times were when we didn’t have… Read more »
Organization Name: Air Asia/Air Asia Berhad Group Industry: Travel/Transportation Web References: http://www.airasia.com, http://www.airasia.com/ot/en/home.page Description of how social media is used for business performance: Air Asia Berhad Group is a Malaysian low-cost airline company headquartered near Kuala Lumpur, Malaysia. Air Asia Berhad Group operates a schedule domestic and international flights to 100 destinations spanning 22 countries. The company’s main hub located at the Kuala Lumpur International Airport (KLIA). Affiliate airlines carriers includes, Thai… Read more »
Organization Name: Pinterest.com Industry: Advertisement/Brand Marketing/Social Media Platform Web References: http://www.pinterest.com/, http://business.pinterest.com/ Description of how social media is used for business performance: Pinterest is a social network that allows users to visually share, curate, and discover new interests by visual posting, also known as “pinning” images or videos to their own or others’ pin boards on the Pinterest website. Since the… Read more »
Organization Name: C.H. Robinson Worldwide Inc. Industry: Transportation/Logistics Web References: www.chrobinson.com/www.mytmc.com Description of how social media is used for business performance: C.H. Robinson Worldwide, Inc. is a one of the more prominent Fortune 500 companies in the world and a global service provider of multi-modal logistics and 3PL (Third-Party Logistics) and 4PL (Fourth-Party Logistics) services, fresh produce sourcing, and information technology services to 35,000 customers through… Read more »
Organization Name: Kickstarter Industry: Investment/Crowdsourcing Web References: kickstarter.com Description of how social media is used for business performance: In the business world, where many aspiring entrepreneurs and early startup companies to start a business in hope that he or she would have something that is groundbreaking, a revolutionary new business idea or product that can change the way to we… Read more »
Organization Name: Cisco Systems Inc. Industry: Network Equipment Web References: www.cisco.com Description of how social media is used for business performance: Cisco is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. At Cisco, customers come first and an integral part of a… Read more »
Organization Name: Unilever/Dove Industry: Customer Goods Web References: www.dove.ca/www.dove.com Description of how social media is used for business performance: In September of 2004, the Dove brand behind Unilever was looking to step up its marketing efforts to target women in the general medium. Dove commission a global study to better understand the mindset and the relationship of women, beauty and overall… Read more »
