Author Archives: cdiesbourg

The future of social media is in the Cosmo

cdiesbourg   November 16, 2015

Organization Name:  Cosmopolitan Industry:  Publishing Web References: Cosmo, Forbes, Digiday Where to next for social media marketing? Has social taken its place as a major marketing discipline alongside direct marketing, advertising, or PR? Despite its promise, the answer is no. Organic social media stopped working.” Those words are from the latest Forrester report, “It’s Time to separate the ‘Social’ from the ‘Media.’” Augie Ray,… Read more »

Farming meets social – AGCO uses social to gain customer trust

cdiesbourg   November 9, 2015

Organization Name: AGCO corporation – Your Agriculture Company Industry: farming Web references: the small business journal; AGCO, Agriculture Marketing, B2B, Blogging, Facebook, Massey Ferguson, Social Media, Twitter, YouTube Social media and marketing – same goal? First, a definition of marketing. The role of Marketing is to engage the mind of the consumer such that a transaction with the brand becomes a desirable possibility in… Read more »

The Ritz-Carlton – a look at their customers

cdiesbourg   November 2, 2015

Organization Name:   The Ritz-Carlton Industry:   hotel Web References:,,,, www.travelandleisure The Ritz-Carlton – this luxury brand wants to stay with you According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers… Read more »


cdiesbourg   October 19, 2015

Organization Name: Prize4Life, a non-profit organization Industry: NPO Web references:,, Prize4life – An Example of The Power Of Crowd Smarts Prize4Life is a non-profit organization that focuses on accelerating the discovery of treatments and cures for ALS – Amyotrophic lateral sclerosis, a neurodegenerative disease also known as Lou Gehrig’s disease. Prize4Life used the enticement prize model, as… Read more »

Get To Know Me

cdiesbourg   October 13, 2015

Organization Name: Banana Republic Industry: fashion retailer Web references:, Get To Know Me Basically, loyalty is emotional before it’s transactional. Loyalty is a choice.  As an example of this, I am loyal to Banana Republic because their brand helps identify me in some way. Its quality, style and price point work for me and reinforce the loyalty I… Read more »

Engaging employees @ Loblaw Companies Limited

cdiesbourg   October 5, 2015

Organization Name: Loblaw Companies Limited Industry: grocery chain Web references:,, What is employee engagement? Employees are more likely to  buy into and feel a sense of ownership when a company is transparent and they have an opportunity to truly be part of the operations, well being and reputation of the company. Who is Loblaw? Loblaw is Canada’s food… Read more »