Author Archives: CBrookbanks

There’s No Turning Back – The Future of Social Media

CBrookbanks   July 16, 2015

Web References: CNBC, Statista – Facebook, Statista – Twitter, Internet Live Stats, Business Insider, YouTube – The History of social media, INC,  Statista – Network, Imedia Connection, Fast Company, Big Fish, Wall Street Journal, Huffington Post, Ad Age, Atlas, Soundcloud,  Back in my day, the internet was dial up, you saved a single document to a floppy disk, and social media… Read more »

Dos Equis keeps us thirsty for more

CBrookbanks   July 10, 2015

  Organization: Dos Equis Industry: International Brewery Web references: Dos Equis History, Cuauhtémoc Moctezuma Brewery, YouTube, Facebook, Euro RSCG, Havas Worldwide, Ad Age, Statista, Forbes, Livin3, Imedia connection, Instagram, Twitter,  Company overview Dos Equis began in 1894 when Wilhelm Hasse made the 7,000 mile journey from Germany to Mexico to live his dream of brewing a world class beer. He made that dream… Read more »

Amazon’s success – simplicity, customer focus, and supply chain management

CBrookbanks   June 25, 2015

Organization: Amazon Industry: eCommerce Web references: Wikipedia, Forbes, Amazon, Youtube, Slideshare – Hidden Empire, Slideshare – case study,  CMUSCM. Company overview Amazon, founded by Jeff Bezos in 1996, is the largest internet based retailer in the United States. Founded under Bezos’s ‘regret minimization framework‘, Amazon started off as an online bookstore, but soon diversified into not only selling almost anything a buyer could… Read more »

Branding Transparency – The Progressive Insurance Story

CBrookbanks   June 11, 2015

Organization: Progressive Industry: Insurance Web references: Progressive, YouTube, Twitter, Instagram, Facebook, Destination CRM, Twitter – @AskProgressive, Flo’s Twitter, Soundcloud, Company overview Since their beginning in 1937, Progressive has lived up to its name by being a forerunner in the insurance industry. They strive to provide customers with new and affordable insurances solutions, such as being the first company to offer… Read more »

Indie88 – giving great social media a home

CBrookbanks   June 3, 2015

  Organization: Indie88 Industry: Radio Web references: Twitter, Facebook, Instagram, Wikipedia, Linkdin, YouTube, Now Magazine, The Globe and Mail, The National Post, Brynes Media, New Canadian Music, Company overview Indie88, or CIND-FM, is Toronto’s newest radio station. Privately owned and operated out of a house in Liberty Village, Indie88 is Canada’s first Indie station. After its official launch on September… Read more »