Author Archives: Candace Berner-Rubie

The Social Media Road: Where Does It Lead?

Candace Berner-Rubie   November 21, 2013

The world of social media has quickly evolved over the past 10 years, becoming engrained in how people communicate and therefore presenting great value to businesses who can tap into them. So as an organization looking forward, where will this social media ride take you? While there is no glass ball that can tell us what the future of social… Read more »

A Start-Up’s Guide To Social Media Marketing

Candace Berner-Rubie   November 13, 2013

As an entrepreneur, guiding your start-up company to success is not an easy task.  Social media is becoming an essential tool in the small business marketer’s toolbox, but like any tool it has its advantages and disadvantages. Having a knowledge of social media marketing basics can help new start-ups use these channels to improve the customer experience, employee experience, and… Read more »

Social Media Metrics: Motorcycle Superstore’s Social Media Metrics Success

Candace Berner-Rubie   November 6, 2013

Your organization has recently jumped on to the social media bandwagon and is now engaged in a number of social channels.  But what does this mean for your organization and the bottom line?  How do you know if the social media strategy you have implemented is effective? Merlyn Gordon, Director of Solutions Marketing at Webtrends, says a major trend he… Read more »

Industrial Mold and Machine: Taking Manufacturing Supply Chain Management to the Next Level

Candace Berner-Rubie   October 29, 2013

“When you get down to basics, supply chain management is about communication and relationships among people – buyers and sellers. And that’s what social media does. It makes communication and collaboration between professionals better, stronger and more effective.” ~ Tom Nightingale, president, sales and marketingat ModusLink Global Solutions, Inc. It has been shown that there is a definite impact on… Read more »

How Many Ideas Have You Given Dell?

Candace Berner-Rubie   October 24, 2013

“93% of digital marketing and advertising professionals believe that utilising social media as a mechanism for customer feed back provides an exceptional opportunity for product development.“ ~ Crimson Hexagon   With consumer opinion and feedback so easily accessible to corporations through a multitude of social media channels, organizations have started to realize that these tools may serve a larger purpose… Read more »

Molson Coors Social Media Strategy Starts Bitter but has a Smooth Finish

Candace Berner-Rubie   October 15, 2013

It could be argued that consumer social media has become a bit of an art, with companies scrambling over all the social media chatter to be noticed and to engage their target markets in meaningful interactions and relationships. In Lauren McKay’s article “Transparency“, she argues that the adoption of social media by the corporate world “not only increases transparency, but… Read more »

Sabre Holdings’ Social Media Platform Connects Global Workforce and Improves Employee Engagement

Candace Berner-Rubie   October 9, 2013

It’s no secret that social media is changing the way we do business.  But that’s not limited to how corporations interact with external stakeholders, it can have a large impact on internal stakeholders too. Employees are one of the most important stakeholder groups, because, in reality, an engaged workforce is a productive workforce.  In fact, a 2006 Conference Board study… Read more »