Starbucks Offers Free WiFi to Drive Social Media

cbaccard March 8, 2012

Starbucks drives a global brand and uses social media to reinforce and extend their asset. Most experts will agree that Starbucks has one of the best social media strategies out there. Now that it is giving away free WiFi, it is even more of a magnet for roving laptop warriors.

Kinaxis Corp uses comedy on YouTube to Improve Supply Chain Management

cbaccard February 19, 2012

Organization: Kinaxis Corp., Ottawa Canada Industry: Supply Chain Management Web Reference: http://www.business.com/b2bmarketing/b2b-social-media-case-study-kinaxis/ http://www.kinaxis.com/ YouTube.com >> Kinaxiscorporate Description of how Social Media is used for Business Performance: Kinaxis brings in supply chain experts with comedy The company won an award for best integrated social media campaign from B2B Magazine, and, more important, Kinaxis says it has seen a 2.7x increase in… Read more »