Author Archives: cbaccard

Kinaxis Corp uses comedy on YouTube to Improve Supply Chain Management

cbaccard   February 19, 2012

Organization: Kinaxis Corp., Ottawa Canada Industry: Supply Chain Management Web Reference: >> Kinaxiscorporate Description of how Social Media is used for Business Performance: Kinaxis brings in supply chain experts with comedy The company won an award for best integrated social media campaign from B2B Magazine, and, more important, Kinaxis says it has seen a 2.7x increase in… Read more »