Organization Name: Sephora Industry: Health and Beauty Name of Contact: N/A Web References: Forbes, Venture Beat, Fast Company, Mobile Commerce Daily, Digiday Description of How Social Media is Used for Business Performance: With over 1,900 locations worldwide, global beauty chain Sephora is a leader in digital innovation, providing shoppers with a custom brand experience which transitions seamlessly between online and in-store environments. Sephora is a… Read more »
Organization Name: Duane Reade Industry: Pharmacy Name of Contact: Calvin Peters, Public Relations & Digital Communications Manager Web References: Twitter for Business, Ted Rubin Strategist Talk, Drugstore News, PR Newswire, Mobile Commerce Daily, Marketing Land Description of How Social Media is Used for Business Performance: When it comes to creating a relevant and actionable conversation across multiple social media platforms, New York City’s drugstore… Read more »
Organization Name: The Red Dress Boutique Industry: Fashion Name of Contact: N/A Web References: The Red Dress Boutique Blog, Shark Tank Success Blog, SMU Fashion Media, Online Athens, Fast Company, Classic City Today Description of How Social Media is Used for Business Performance: Founded in 2004, The Red Dress Boutique is a successful online women’s retailer and a highly coveted brick-and-mortar boutique located… Read more »
Organization Name: Gerard Cosmetics Industry: Health & Beauty Name of Contact: Jennifer Gerard, President & CEO, Whitening Lightning and Gerard Cosmetics Web References: Gerard Cosmetics, Jaclyn Hill Description of How Social Media is Used for Business Performance: Founded in 2014, Gerard Cosmetics is a luxurious, accessible and endlessly chic beauty brand created in an effort to provide a solution to… Read more »
Organization Name: Mc Donald’s Industry: Food Service Name of Contact: Rick Wion, (Former) Director of Social Media, McDonald’s Corporation Web References: McDonald’s Twitter, Business Insider, Forbes Magazine, The Next Web and PR Daily Description of How Social Media is Used for Business Performance: In January 2012, McDonald’s deployed a series of YouTube videos drawing attention to the company’s freshness guarantee…. Read more »
Organization Name: Holt Renfrew Industry: Retail Name of Contact: Tara Deegan, Director, Total Rewards & HR Analytics, Holt Renfrew Web References: Holt Renfrew, Redwood E-Learning Systems, Canadian HR Reporter, HRPA – Human Resources Professional Association, The Globe and Mail Description of How Social Media is Used for Business Performance: According to the Human Resources Professionals Association, “A robust compensation, rewards… Read more »
