Organisation Name: Facebook Industry: Social Media Name of contact if available: Web references: https://www.facebook.com/business , http://news.cnet.com/8301-1023_3-20084098-93/facebook-unveils-online-guide-for-businesses/#ixzz1TmZIVaNY , http://wp.cel.uwaterloo.ca/smbp/2011/07/recent-survey-suggests-small-business-owners-slow-to-embrace-social-media/ Description of how social media is used for business performance: Small business has been slow to embrace social media and recognizing that, Facebook recently introduced their Facebook for Business online user guide. It provides a step-by-step tutorial on how users can set up a… Read more »
Organisation Name: KFC Malaysia. Industry: Fast Food Name of contact if available: Web references: http://www.penn-olson.com/2011/07/07/kfc-malaysia/, Description of how social media is used for business performance: KFC Malaysia had a disaster on their hands when 2 videos were uploaded to YouTube showing kitchen staff tampering with food preparation. The images from the kitchen were very disturbing and could have had a serious… Read more »
Organisation Name: Hiscox Insurance Company. Industry: Insurance Name of contact if available: Web references: http://blogs.wsj.com/in-charge/2011/07/14/to-heck-with-twitter-business-owners-say/,http://www.hiscoxusa.com/small-business-insurance/newsroom/press/2011/hiscox-examines-social-media-usage-by-small-businesses/ Description of how social media is used for business performance: According to the Wall Street Journal, in a recent study of small business owners, nearly 50% of them believe social media is not necessary to their business. This recent survey came from Hiscox Insurance Company, a… Read more »
Organisation Name: Con-way Inc. Industry: Freight transportation and Logistics Name of contact if available: Web references: http://www.con-way.com/en/about_con_way/newsroom/press_releases/Jun_2010/2010_jun_8/, http://www.youtube.com/watch?v=0zL7h7kTU1M, http://www.con-way.com/en/, http://blogs.gartner.com/matthew-davis/2010/10/04/social-media-to-improve-supply-chain/ Description of how social media is used for business performance: Con-way is an industry leader in freight transportation and logistics in North America and worldwide through their Menlo Logistics organization. An innovative player in the Supply Chain industry, they have begun to… Read more »
