Author Archives: c2griffi

Switch Video Merges the Future of Social Media

c2griffi   March 13, 2015

Organization Name: Switch Video Industry: Digital Media and Marketing Name of Contact:  @switchvideo Web Reference: Switch Video Switch Merge Switch Video was founded in 2006 by entrepreneur Andrew Angus. Switch Video is a digital media company that creates and markets explainer videos. These short animated videos can deliver client messages in as little as 2 minutes and have broad applications from product and service promotion to employee training…. Read more »

Hearsay Social Media Metrics

c2griffi   February 27, 2015
Hearsay Social

Organization Name: Hearsay Social Industry: Sales, Marketing, Compliance Software Developer Name of Contact: Victor Gaxiola, Customer Advocacy Manager Web Reference: Hearsay Social   Hearsay Social is a software developer founded in 2009 by former Microsoft executive Steve Garrity and Starbucks board member  Clara Shih. Their software allows  clients to market to a variety of customer bases by utilizing social networking services like Facebook,… Read more »

How SKF Links Supply Chain Management and Social Media

c2griffi   February 21, 2015
SKF Logo

Organisation Name: SKF Industry: Manufacturing and Engineering Name of Contact if Available: Media Relations Department Web References: SKF SKF was founded in 1907 by Sven Wingvist when he invented the self aligning ball bearing. SKF is the worlds’ largest bearing manufacturer. Spanning 130 countries with over 100 manufacturing sites, SKF employs about 48,000  people. In addition to a clientele list including GE, Rolls Royce and Pratt &… Read more »

The Shell Game of Crowdsourcing Product Development and Design

c2griffi   February 13, 2015
Shell Logo

Organisation Name: Royal Dutch Shell plc, commonly know as Shell Industry: Oil and Gas Name of Contact if Available: Cameron Yost, Media Relations Department Web References: Shell Oil Royal Dutch Shell plc, commonly known as Shell is a multinational oil and gas company operating in over seventy countries with approximately 92,000 employees. It placed second on Fortune Magazines’  Global Fortune 500… Read more »

Customer Engagement One Cup at a Time with Davids Tea

c2griffi   February 7, 2015

Organization Name: Davids Tea Industry: Retail Name of Contact if Available: David Segal Web References: Davids Tea The Beginning Davids Tea was founded by cousins David and Herschel Segal. They opened their first retail store in 2008 in Toronto and the business has grown to over 150 locations within six years. Home to over 150 types of traditional, organic and infused teas, they’re serious about… Read more »

REI Puts Fire in Employee Involvement

c2griffi   January 30, 2015

Organization Name: Retail Equipment Incorporated Industry: Retail Specialty/Consumers Co-operative Name of contact if available: Jerry Stritzke, CEO Web references: REI From a Spark to a Flame Founded in 1938 by Lloyd and Mary Anderson, Retail Equipment Incorporated has grown into one of  FORTUNE magazine’s “100 Best Companies to Work For” every year since 1998. Current CEO, Jerry Stritzke, attributes their success to these core… Read more »