Organization Name: Snapchat Industry: Video Messaging Service Web Reference: Snapchat Contact: Chadi Kandil, Marketing Professor at Centennial College Snapchat is a free video and picture messaging app used with a cellphone. Unlike other messaging apps, the pictures and videos sent to friends vanish after a set amount of time. The major demographic that Snapchat appeals to are teens. This demographic considers Snapchat as… Read more »
Organization Name: Hootsuite Industry: Social Media Management Web Reference: Hootsuite Contact: Mike Underell, Marketing Business Analyst at Hootsuite About Hootsuite Hootsuite is a social media management platform that puts all of your social media accounts into one platform. Hootsuite’s user interface takes the form of a dashboard and supports the following social networks: Facebook, Twitter, LinkedIn, Google+, Foursquare, MySpace, WordPress, and Mixi. Hootsuite also provides users with analytics and other reporting… Read more »
Organization: Ford Industry: Car manufacturer References: Ford, Forbes, FordSocial “What’s the ROI of putting your pants on every day? It’s hard to measure but there’s negative consequences for not doing it.” – Scott Monty, Ford’s global digital/multimedia communications manager Scott Monty’s quote represents the issue with ROI in regards to social media; companies have a hard time engaging just how effective their social media… Read more »
Organization Name: Mc Donald’s Industry: Restaurant Web Reference: McDonalds, Forbes, Wikipedia In this week’s blog I write about Mc Donald’s, the most recognizable and successful fast food chain in the world. McDonald’s has over 36,000 locations serving approximately 69 million customers in over 100 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees while the rest are… Read more »
Organization Name: Starbucks Industry: Coffee Shop Web Reference: Forbes, Starbucks, My Starbucks Idea Starbucks is one of the most recognizable coffeehouse in the world. Their success has been attributed to their ability to stay consistent with their product offerings, storefront ambiance, and having a menu option that suits many people’s taste buds. However, Starbucks continues to push their competitive advantage over other national coffeehouses by… Read more »
Organization Name: Blizzard Entertainment Industry: Video Games Web Reference: Blizzard Entertainment, BlizzCon, Starcraft 2, Wikipedia, , Facebook, Team Liquid, Twitter Background Blizzard Entertainment is an American video game developer and publisher founded February 8, 1991. The company has produced multiple successful video games with their three main franchises: Warcraft, Starcraft, and Diablo. All of their franchises have spawned award winning titles to astounding financial success. Their games… Read more »
Organisation Name: The Home Depot Industry: Retail References: The Home Depot, Forbes, Team Depot, Babson College Background From the start, the Home Depot made a strategic decision to do a long-term approach by training its employees to form enduring customer relationships rather than push for incremental sales gains. As a result, the Home Depot grew very quickly becoming the fastest retailer in history to reach sales milestones… Read more »
