Author Archives: Bettycoop

The Internet of Cool Things

Bettycoop   July 15, 2015

Organization Names: Brivo Labs, Appirio, BNP Paribas       Industry: Security Ap company/Cloud Computing/Banking Web references: youtube, brivo labs, appirio, opto22, facebook, knowyourmeme, bnpparibas, wearesocial, Tedx, Linkedin   The Internet used to be just about people: sharing, liking, pining, shopping, posting photos, playing games, reading. It was for people and about people. The Internet was the most transformative technology ever invented…. Read more »

Text Like a Canadian: How Tim Hortons Used Social Media to Promote its “Ehmojis”

Bettycoop   July 8, 2015
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Organization Name: Tim Hortons         Industry: Restaurant/Coffee Name of Contact: Peter Nowlan, CMO, Tim Hortons Web References: Tim Hortons, internetslang, Swyftmedia, Emarketer, The Gathering, MakeSnaps, iTunes, Youtube, Facebook, Twitter, National Post   Are emojis the new internet slang? According to Swyft Media, 6 billion emoticons or emoji stickers are sent every day via mobile messaging apps worldwide…. Read more »

Companies With Social Media “Moxie”

Bettycoop   July 2, 2015

Organizations: Verizon (Mobile phones), Weather Channel (weather news), Dove (soap), Moxie (Ad Agency)   Name of Contact: Jessica Carruth, Senior Marketing and PR Manager, Moxie Website References: moxieusa, cmosurvey, youtube, marketingthink, mckinseyonmarketingandsales, Verizon, theweatherchannel, Dove, Amazon   Social media is like giving a customer a megaphone. His or her voice can be heard on so many levels and places and it can… Read more »

Dairy Farmers of Canada Supports its Farmers on-line and in the Barn

Bettycoop   June 23, 2015

Organization Name: Dairy Farmers of Canada Industry: Milk and milk products Name of Contact: Sandra DaSilva, Assistant Director, External Communications of DFC Web References:  twitter, youtube, dairyfarmers, milkledowneffect, eatrightontario, dominos, ipetitions   Social media and digital sharing strengthens the relationships with suppliers by creating greater transparency and intensifying communication. In order for a supply chain to run smoothly, several parties… Read more »

EMC Benefits From “Jive Talkin'”

Bettycoop   June 17, 2015

Organization Name: EMC2 Industry: Software Development and IT Solutions Web References:,,, Forbes Magazine   EMC was founded in 1979 by Richard Egan and Roger Marino in Massachusetts. They developed the 64 KB chip memory board for Print Computer Inc. In 1985, they were the first to ship memory upgrades with 1 megabite of RAM – exciting at… Read more »

Jackson-Triggs’ Full-bodied Social Media Campaign

Bettycoop   June 10, 2015

Organization name: Jackson-Triggs Winery   Industry: Winemaking and Entertainment Name of Contacts: Michelle Saba, Public Relations of Constellation Brands; Candis Scammell, Direct to Consumer and Wine Club Specialist, Jackson-Triggs Web references:,,,,   Canadians Don Triggs and Allan Jackson had been in the wine and beer industry since the 1960s when they were both employed by… Read more »

When it Comes to Social Media – Blowes Knows!

Bettycoop   June 3, 2015

Organization name: Blowes Travel and Cruise Centres Inc. Industry: Travel Name of Contact: Robert Blowes, Vice President Web references:,,, Book a ticket and just leave. That’s the line of text on the Facebook profile pic of Blowes Travel and Cruise Centres Inc. The Stratford, Ontario-based travel agency has been in the business for 66 years and has… Read more »