Author Archives: ASeymour

SMART content for mobile power users is the way of the social media future

ASeymour   November 16, 2015

Company:  UNC School of Media and Journalism Industry:  Education Contact:  Gary Kayye, Adjunct Professor Web references:  UNC, YouTube, Adobe Digital Marketing blog, ello, Tinder, Buzzfeed, Entrepreneur   What WAS life like before we all were engaged almost 24/7 with our smartphones? Entrepreneur’s staff writer, Laura Entis’ column “Life with Smarphones” suggests that while the devices have only been around for a decade,… Read more »

NewBay Media Live @ Infocomm is the hub for social media

ASeymour   November 10, 2015

Company:  NewBay+ Marketing Services Industry:  Audio visual, integrated media Contact:  Joe Braue, VP Marketing Services Web references:  NewBay Media, NewBay+ Marketing Services,  BETT, ISTE, CES, InfoComm International, Christie NewBay+ Marketing Services has found a way to seamlessly integrate traditional and new media opportunities and, turn the experience into a repeatable social media exercise that garners likes, clicks, views and shares for their customers… Read more »

#SMSS15 success feeds off social media analytics

ASeymour   November 2, 2015

Organization:  Social Media Examiner Industry:  Social Media Marketing Contact:  Phil Mershon, Director of Events Web references: Social Media Examiner®, Social Media Success Summit® 2015,  Simply Measured, Twitter, Facebook, LinkedIn, Instagram, YouTube Social Media Success Summit 2015 – Social Media Examiner Social Media Examiner® is one of the world’s largest business blogs, helping millions of businesses discover how to best use social media. Nearly 400,000… Read more »

Social Media enhances the complex, beautiful dance of Christie’s Global Supply Chain Management

ASeymour   October 28, 2015

Organization:  Christie Industry:  Audio visual, manufacturing Contact(s): Ihor Stech, Executive Vice President, Operations (audio), Warren VanDrine – Commodity Manager, Global Supply Chain Management (written)  Web references:  Christie, ooVoo, Trello, Ushio, Inc., Adelante SCM, SupplyChain247, YouTube   About Christie ​Christie is a global visual, audio and collaboration solutions company offering diverse solutions for business, entertainment and industry. Christie employs over 1,500 people globally… Read more »

Madison Electric Products – Turning the telescope for innovative product development

ASeymour   October 20, 2015

Industry: Electrical Contact: Rob Fisher, Vice President of Marketing, Madison Electric Products References: The Brand Establishment myMadison blog Twitter YouTube LinkedIn tED Magazine (The Electric Distributor Magazine) Brad Huff Post Simply Measured Blog The challenge What began as a rebranding exercise turned into one of the most successful new product innovation programs that has garnered more than 400 suggestions, 7… Read more »

Social engagement is all the rAVe for this AV news organization

ASeymour   October 13, 2015

Industry: AV Industry Contact: Gary Kayye, founder, rAVe Publications, teaches New Media Technologies and Its Impact on the Future of Advertising, Marketing and PR and the Branding of Me at the University of North Carolina Web references:  UNC School of Media and Journalism, rAVepubs, Twitter, rAVe Social Media Blueprint, We Are Social, 100 Customer Service Statistics You Need to Know, YouTube Few marketing tools… Read more »

Zappos employee engagement culture makes a difference for online retailer

ASeymour   October 5, 2015

Organization Name:  Zappos Inc. Industry:  Online retailer – shoes, clothes, accessories and more Contact:  Tony Hsieh, CEO Web references:  www.zappos.com;  YouTube, Twitter, Social Media Examiner, Forbes The concept: Zappos.com is more than just an online shoe and accessories retailer.  The Zappos Family embraces a set of core values the entire company is aligned behind, and that serves as the real… Read more »