Author Archives: Anthony Sauder

I’m a giant nerd for Giantnerd’s social media

Anthony Sauder   March 21, 2013

Marketing and social media have been growing closer and closer over the last few years.  More businesses are utilizing the benefits of social media than ever before.  I mean, why wouldn’t they?  The benefits, advanced tools, and amount of users have grown substantially in the past five years.  According to Social Media Examiner’s Social Media Marketing Report from 2011, 93%… Read more »

Con-way is really trucking when it comes to Social Media

Anthony Sauder   March 7, 2013

When it comes to using Social Media for your company’s Supply Chain Management (SCM), it’s really still an untapped resource with few companies exploiting the benefits.  Some CEOs argue that the word “Social” is counter productive hence they don’t see the benefits of Social Media.  Others have the “if it’s not broken, why fix it” mind set and prefer not… Read more »

Ford Creates Its Own Social “Fiesta” for 2014

Anthony Sauder   February 20, 2013

American auto maker Ford is at it again with its innovative and engaging ad campaigns for their Ford Fiesta. Back in 2009 when Ford first announced the Fiesta they utilized an innovative, partially consumer generated ad campaign utilizing multiple social media tools.  This past Tuesday February 19th 2013, Ford announced they are going a step further by implementing their first… Read more »