Have you ever wondered what will be the future of the social media phenomenon? Today we promote our businesses on social media as social brands, using the age-old traditional way of broadcasting messages and “liking” each other’s pages. What about if we began to shift our thinking to become a ‘Social Business’? Leaders of organizations would begin to recognize, redefine,… Read more »
On Wednesday, March 6, 2013, an unprecedented 13-hour filibuster, from Senator Rand Paul, from Kentucky, ignited a social media sensation using the hashtag #StandWithRand. Paul filibustered the nomination of John Brennan for head of the CIA. He opposed the nomination saying that Brennan was “a proponent of drone strikes on suspected terrorists.” Paul started with 96,000 Twitter followers just before… Read more »
For the first time in Canada, at the 2013 40th Canadian International AutoShow, a new marketing strategy for Hot Wheels® and GM Chevrolet, in conjunction with Twitter, was created to increase product awareness and development for their Hot Wheels® Camaro® Concept Car. The show runs from Feb 16 until Feb 24 at the Metro Convention Centre. TrojanOne, a well recognized… Read more »
A sad tale of employee involvement through social media came when an Applebee’s employee shared with the world a receipt from a customer who wrote “I give God 10% why do you get 18”. Web Source: NBC News www.nbcnews.com/business/applebees-social-media-faux-pas-learning-experience-1B8251556 Applebee’s social media strategy was poorly handled. One source says the “Applebee’s commits ‘social media suicide’”. The posting went viral through… Read more »
