Author Archives: akarim

How Volvo Trucks Pulled off an Epic Split and the Future of Advertising through Social Media

akarim   November 19, 2014
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Image courtesy Volvo Trucks Youtube. Company: Volvo Trucks Industry: Trucking, Manufacturing Contact: Anders Vilhelmsson, PR director for Volvo Trucks Description: Social media is not a fad, rather it is the present and future of communication. It is a constantly evolving form of communication that connects people around the world in ways we never thought possible. Businesses are able to interact… Read more »

The New Korean Wave: K-Pop Stars Use Social Media to Tap Into Global Market

akarim   November 11, 2014
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Images Courtesy The Music Trend/SBS Inkigayo. Company: Seoul Broadcasting System (SBS) Industry: Music, Entertainment Contact: Yoon Se-young (Chairman) Ha Geum-Ryeol (President) Description: South Korea is well known for its Hyundai cars and Samsung cellphones, but it is also gaining recognition with its K-Pop (short for Korean-Pop) music industry. According to Thomson Reuters, South Korea’s most profitable global export may soon become K-Pop,… Read more »

AOL, TOMS Use Social Media Analytics For “One Day Without Shoes” Campaign

akarim   November 4, 2014
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Images courtesy Simply Measured. Company: AOL Inc. Industry: Media, Technology Contact: Tim Armstrong, Chairman and CEO, AOL Matthew Knell, Social Media Director, AOL Description: AOL is a multinational mass media corporation based in New York City. Founded in 1985, the company has grown to focus primarily on the acquisition and distribution of digital content, products and services. A message about… Read more »

The Social Supply Chain: The Impact of Social Media on Supply Chain Management at L’Oréal

akarim   October 28, 2014
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Image courtesy L’Oreal Twitter page. Company: The L’Oréal Group Industry: Beauty, Cosmetics Contact: Richard Markoff, Supply Chain Director – L’Oréal Operations Description: L’Oréal is a cosmetics and beauty company based in Clichy, Hauts-de-Seine. It is the world’s largest beauty company with sales reaching approximately $29.7 B in 2013. The company primarily focuses on make-up, hair colour and care, skin care, perfumes… Read more »

LEGO Ideas: Toy Manufacturer’s Product Development Strategy Promotes Open Innovation

akarim   October 21, 2014
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Image courtesy the LEGO Ideas website. Company: The LEGO Group Industry: Toys Description: The LEGO Group is a Toy manufacturer based in Denmark. Founded in 1932, the company is best known for its manufacturing of plastic brick Lego toy brand. The Lego Group currently holds the title of Worlds Largest Toy Manufacturer in 2014 with sales up 11% to $2… Read more »

Panasonic Brings Light to Communities Around the World Through Social Media

akarim   October 14, 2014
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Images courtesy Panasonic Facebook page. Company:  Industry: Electronics, semiconductors, home appliances Description: Panasonic Corporation is a multinational Japanese electronics corporation headquartered in Osaka, Japan. Founded in 1918, the company employs over 270,000 people worldwide, with approximately 505 consolidated companies to date. Panasonic focuses on Audio Visual Computer (AVC) Networks, Appliances, System and Communications, Eco Solutions, Automotive Systems, Device and Energy. The company has… Read more »

Maersk Sails Ahead: Container Shipping Company’s Successful Approach to Social Media

akarim   October 7, 2014

Image courtesy Maersk Flickr page. Company: Industry: Transportation, container shipping Description: Maersk Line is the global container division of the Danish A.P. Moller – Maersk Group. Founded in 1928, Maersk Line is considered one of the largest container shipping companies in the world. Maersk Line employs approximately 25,000 people, operates over 600 vessels and has ports in almost every country in the… Read more »