Organization name: VaynerMedia Industry: Marketing, social media, consulting Web references: VaynerMedia, Gary Vaynerchuk, Wikipedia Description of how social media is used for business performance If you’re involved in social media at all, Gary Vaynerchuk is someone you should be familiar with. I recently watched a video on YouTube where Gary was giving a talk to a group of entrepreneurial students at the… Read more »
Organization name: eShish Canada Industry: Electronic cigarettes Name of contact if available: Lucy Leiderman – Director, Digital Strategy at PILOT PMR Web references: eShish Canada, Ontario Ministry of Health and Long Term Planning, Wikipedia, Huffington Post, PILOT PMR Description of how social media is used for business performance Smoking. Eww. I was born in the late 80s. I grew up in a… Read more »
Organization Name: Hootsuite Industry: Software Name of Contact if Available: Gus Fosarolli – Customer Success Manager, Hootsuite Web references: Hootsuite, TechCrunch Description of How Social Media is Used for Business Performance I’ve been working in marketing for the past seven years. Really? Really. A lot has changed in seven years. I remember when I graduated from college and took on… Read more »
Organization Name: Tesco Industry: Retail, grocery Name of Contact if Available: N/A Web References: TESCO, The Guardian, The Telegraph, The Grocer, Talking Retail Description of How Social Media is Used for Business Performance Founded in 1919 by Jack Cohen, Tesco has grown to become the fifth largest retailer in the world based on revenue. The Britain-based multinational grocery and merchandise retailer… Read more »
Organization Name: Threadless Industry: Retail, e-commerce Name of Contact if Available: Kyle Geib – Marketing Coordinator, Threadless Web References: Threadless, Inc., Forbes, Wikipedia, Wired Description of How Social Media is Used for Business Performance Crowdsourcing 101 If I said the word crowdsourcing to you in the early 2000s, you’d have no idea what I was talking about and you’d probably look at… Read more »
Organization Name: Old Spice Industry: Grooming, personal care, personal hygiene Name of contact if available: N/A Web references: Old Spice, Procter and Gamble, New York Times, Wikipedia, D&AD, Wieden+Kennedy Description of how social media is used for business performance: The Old Spice Story The grooming and personal care industry is extremely saturated and highly competitive. When you walk down the… Read more »
Organization Name: General Electric Company (GE) Incorporated Industry: Conglomerate Name of contact if available: N/A Web references: ge.com, brands.ignitesocialmedia.com, workforce.com, blogs.cisco.com, socialmediatoday.com, awpagesociety.com, sloanreview.com Description of how social media is used for business performance The world’s most interesting boring company The General Electric Company (GE) Incorporated was founded in 1892 as a diversified technology and financial services company. With over 120 years… Read more »
