Author Archives: a2miller

Social Media and Crisis Management: The Future of Social Media in Business

a2miller   November 18, 2012

Social Media as a communication tool, client service forum or a sales lead generator are the most common business applications we currently see. However, using social media and emerging technologies related to social networks will soon revolutionize how organizations deal with crisis. Last year a video surfaced of a FedEx employee carelessly throwing a computer monitor (obviously marked fragile) over… Read more »

Giantnerd uses social media metrics to create a new shopping experience

a2miller   November 4, 2012

Everyone is accountable in the workplace. Whether it be to a supervisor, manager, board of directors or partner we all have to prove the value of our efforts, and social media is no different. Many organizations have been using social media effectively but the key to integrating it into traditional business practices is to utilize social media metrics. It is… Read more »

Crowd Sourcing: A Quirky new path for Entrepreneurs

a2miller   October 21, 2012

We have all had that great idea for a product or a service that will revolutionize our world but 99.9% of us don’t do anything about it. In the past the reason so many of these ideas wouldn’t develop is because of a lack of access. An idea is just an idea, for a successful entrepreneur they require design skills,… Read more »

31% of Companies block employee use of Social Media at work

a2miller   October 6, 2012

The rise of Social Media over the past 10 years has been staggering.  Once seen as only a personal network it has now been adopted by many companies as a vital communication, marketing and client service tool. However, the adoption of these tools is not as prevalent in internal communication and employee engagement as one might think. In a 2011 study conducted by Robert Half… Read more »