Trisha Yearwood is a lifestyle maven. She’s an award-winning singer and author of 3 best-selling cookbooks, who also has both a furniture and a cookware line, a signature fragrance and an exclusive collection of goods with Williams-Sonoma. She’s also the star of a Food Network show, Trisha’s Southern Kitchen.
To top it all, she’s utilizing social media brilliantly with her weekly Facebook Live show, Ts Coffee Talk, where she connects with her audience. Trisha began broadcasting her weekly Facebook Live in January 2016.
Facebook Live is a feature that allows you to post a live video to your personal or brand page. It is one of the biggest trends on social media, increasing both customer engagement and brand awareness. When you’re Live on Facebook, you can have engaging
conversations with your followers, interacting with them in real time.
People are spending 3x more time watching live video than a video that was pre-recorded, which has
resulted in Facebook giving higher ranking in their
algorithm to live videos.
Customer engagement has been described as
the “ongoing interactions between company and
customer, offered by the company, chosen by the customer.” When you’re Live on Facebook, you have the added benefit of seeing real-time engagement.
For Yearwood, this engagement goes beyond the interactions with her followers on
Facebook. After launching a new cocktail mix on Ts Coffee Talk, it sold out of at several
retail locations nationwide to become the best-selling holiday cocktail mix Williams Sonoma has ever carried.
Often posting a teaser the night before her weekly Facebook Live, Trisha Yearwood and her team have mastered engagement.
By including special guests, behind the scene tours, and being on location, viewers keep coming back for more.
Lessons for Others
In conclusion, Trisha Yearwood has taken customer engagement to a new level with
Facebook Live. Not only do her Ts Coffee Talk live videos humanize her brand, they provide unlimited opportunities to engage her audience. For peak customer engagement, your Facebook Live videos should be authentic, interactive, relevant, and always evolving.
Organization:
Trisha Yearwood, Inc.
Industry:
Entertainment, Lifestyle
Name of Organization Contact:
Trisha Yearwood
Authored by: Amber M
If you have concerns as to the accuracy of anything posted on this site, please send your concerns to Peter Carr, Program Director, Social Media for Business Performance.
References
Feldman, Dana (2016) How Trisha Yearwood Has Reinvented Herself As A Lifestyle Guru Retrieved October 22 from https://www.forbes.com/sites/danafeldman/2016/12/22/how-trisha-yearwood-has-reinvented-herself-as-a-lifestyle-guru/#3a3bb42758b
Feldman, Dana (2017) Trisha Yearwood’s Lifestyle Empire Breaks New Records With Top Holiday Drink Retrieved October 22 from https://www.forbes.com/sites/danafeldman/2017/11/22/trisha-yearwoods-lifestyle-empire-breaks-new-records-with-top-holiday-drink/#32e6d1b5c7e0
Hussain, Anum (2017) CRM Expert Paul Greenberg Defines Customer Engagement Retrieved October 22 from https://blog.hubspot.com/sales/paul-greenberg-defines-customer-engagement
McCullock, Alexandria (2018) 9 Tips For Businesses Using Facebook Live Video Retrieved October 22 from https://www.socialbakers.com/blog/9-tips-for-businesses-using-facebook-live-video
Patel, Neil (2018) 19 Ideas for a Facebook Live Video to Boost Brand Awareness Retrieved October 22 from https://neilpatel.com/blog/facebook-live-brand-awareness/
Savage, Jonathan (2016) Top 5 Facebook Video Statistics for 2016 Retrieved October 22 from https://www.socialmediatoday.com/marketing/top-5-facebook-video-statistics-2016-infographic
Visioneer (2018) 11 Reasons Why Facebook Live Increases Customer Engagement/Brand Awareness Retrieved October 22 from https://medium.com/@visioneer/11-reasons-why-facebook-live-increases-customer-engagement-brand-awareness-92b7ee2a4ea2
Williams-Sonoma Retrieved October 22 from https://www.williams-sonoma.com/pages/recipe/trisha-yearwood/
Yearwood, Trisha (2018) Retrieved October 22 from https://www.facebook.com/TrishaYearwood/
Yearwood, Trisha (2018) Retrieved October 22 from http://www.trishayearwood.com/bio
York, Alex (2017) 7 Legitimate Benefits of Using Facebook Live for Business Retrieved October 22 from https://sproutsocial.com/insights/facebook-live-for-business/