We live in world where Instagram marketing is more alive than ever! More and more A, B,C List celebrities are promoting and trying to sell products such as Detox teas and so on.
We don’t know if these celebrities are being paid for these products, and usually when a celebrity is being paid to use their platform to promote a product, they’re supposed to tag the post #ad or #spon in some way indicate that a transaction has taken place
Sometimes a celebrity’s post will include a discount code for the product they’re promoting. While this isn’t an outright admission that it’s a straight-up advertisement (Jazabel).
Influencers are those who others INFLUENCE and companies take advantage of this with the fact that when they see “real” people using their products will increase sales.
According to a Marketwatch claim in Social Media Week, just one endorsement can spell an increase in sales by 4%, almost immediately (Forbes).
Lessons for Others
Instagram feeds are arranged by popularity and to find visibility for your product, you must;
- Find someone will a huge following
- Make sure to always hashtag
Name of Organization Contact: Unable to meet one at this time
Authored by: Laurad
If you have concerns as to the accuracy of anything posted on this site, please send your concerns to Peter Carr, Program Director, Social Media for Business Performance.