A PROVE THAT DIGITAL MARKETING IS THE RIGHT DIRECTION TO GO

The strategIES USED DURING Eminence‘S CAMPAIGN:

Dubai Autodrome wanted to use digital marketing techniques in order to generate clicks to their website to book a driving experience around their circuit track, through the use of Google Search and Display. Other options were available such as Facebook and Instagram campaigns, however due to the introduction of digital marketing for Dubai Autodrome , this was an alternative option and Eminence felt that the Search campaign would generate quicker results in 1 month.

Eminence began by analyzing the market and behavior of the target. They recognized that they needed to focus their efforts on specific keywords to reach a more targeted audience that were not only looking for things to do in Dubai, but also Bachelor parties and experiences. In doing such a targeted campaign, They were able to produce keywords that had a lower cost per click (CPC).

Eminence worked on a short and sharp campaign to produce results that would convince Dubai Autodrome that this was the best use of their digital channels to produce leads, as they had not use digital marketing before to market themselves. Through choosing both display and search campaigns on Google, They could target a wider range of audiences in Dubai.

Eminence looked at Dubai Autodrome ’s presence online and they really had a good, visually attractive website, that was easy to create eye-catching banners to encourage the user to click on the banner advertisements. This gave them a clear idea of the type of branding and identity for their design team to create the banners for the campaign.   Eminence used their design and creative skills that enabled them to generate high quality banners that attract the audience’s attention and encourages clicks on the banner.

With only 1 month,  Eminence‘s team closely monitored the progress of the campaign and soon started seeing results for both the search and display campaign through actual bookings received online. They managed to protect the positioning of Dubai Autodrome on Google and kept a competitive advantage on keywords compared to other similar activities in Dubai.

Within 1 month, the search and display campaign generated 62 conversions. These amazing results led to the extended contract with Dubai Autodrome who are now working with  Eminence on other campaigns, but with an added element of re-targeting.