Dubai Autodrome circuit is one of the most modern in the world; it is also one of the most challenging, as it has a combination of high-speed straights and technical corners. The venue is part of the Union Properties Motor city development in the greater Dubai and area. Track experiences give the chance to sample race cars and super-cars through the Race & Drive Center – a perfect place to hone skills and develop better driving abilities.
Today we are going to prove that digital marketing is the way to gain more return on investment. And how it can be used as a product development and design tool by showing the challenges, the strategies and the results applied on Dubai Autodrome as a case study for Product Development and Design business case.
The Challenges:
- Attract more people to the website.
- Generate bookings of the driving circuit.
- Prove digital marketing is the most effective investment,
- Directly target the right people.
Lessons for Others
THE RESULTS TRACKED BY EMINENCE
Eminence distinguish itself with its precise expertise: an important asset to help your business take off.
Organization:
Dubai Autodrome
Industry:
Motorsports
Name of Organization Contact:
Richard Birch , Dubai Autodrome General Manger
Authored by: Hersh Fadi
If you have concerns as to the accuracy of anything posted on this site, please send your concerns to Peter Carr, Program Director, Social Media for Business Performance.
References
The digital marketing agency who’s doing this great work for Dubai Autodrome:
http://www.dubaiautodrome.come
https://en.wikipedia.org/wiki/Dubai_Autodrome
https://www.youtube.com/watch?v=LU6O5hAub-Q
https://www.instagram.com/dubaiautodrome/
https://www.facebook.com/DubaiAutodrome/
https://www.instagram.com/eminence_dubai/