Lunkerhunt: Keeping It Reel with Product Innovation

Byron Mellon    February 26, 2017

Bronzeback, Bucketmouth, Football, Lunker, Chunker, Toad, Hawgs, whatever word you choose to define fish, angling for those elusive trophy wall-hanger’s has been part of the human DNA for thousands of centuries. According to National Geographic ” Fishing is an ancient practice that dates back at least to the Upper Paleolithic period which began about 40,000 years ago”. So it should come as no surprise that this popular past time continues to remain a popular activity in the 21st century.


With that kind of rich history and tradition, inevitably comes the evolution and progression of new techniques, advances in design and equipment technology. Being able to stay progressive and innovative in the fishing industry is a vital component to the overall success of a company. Staying on the cutting edge of product design and development in the ultra competitive fishing industry is exactly what Toronto, Ontario based Lunkerhunt – Premium Fishing Products has a reputation for doing. Lunkerhunt is a fishing products company that is dedicated to providing innovative, high quality, fishing products for anglers of all skill levels.

Lunkerhunt are able to do this by utilizing professional anglers and industry experts as a way to develop, design and test new product offerings into the market. One major advantage that Lunkerhunt possess, could be the fact that the owners and staff members are avid anglers themselves. All with varying degrees of experience in the field, but all with a vested interest in the product and process from conception to completion. Being innovative and creative is something that comes naturally to the Lunkerhunt team, it’s what they do!

“ Social media plays an important role in our products life cycle. We utilize social media as a way to interact and engage with our loyal customer base and it has proven to be an efficient and effective marketing tool for a variety of different reasons. It allows us to feature our fishing products being used in real life fishing scenarios, and secondly it provides us with a platform to advertise and promote new products to the consumer directly  .” Marc Nardangeli-Creative Director 



Lunkerhunt use social media effectively in a variety of different ways. From using YouTube as a educational resource to educate anglers on “best practices”, fishing techniques & product tips & tricks, to their “Lunkerhunt Blog” which highlights real world examples of their fishing products in action on lakes, rivers and ponds across the globe.

It  should come as no surprise, that Lunkerhunt intends to stay progressive when it comes to innovation and design moving forward. They consistently introduce new entries into the fishing lure segment at ICAST annually. The product development and creative team at Lunkerhunt appear to have found the right mix when it comes to balancing design, promotion & education in their marketing mix. When it comes to fishing, there are no guarantees, thats why they call it fishing. But if you are anything like myself, when it comes to angling, I need all the help I can get. When out in the middle of the lake on a warm summer day, floating around with not one nibble for hours , that old adage rings true “A bad day of fishing is better than a good day of work.”  ~Author Unknown

Lessons for Others

From a marketing perspective, there is nothing more important than believing in the products and services that you sell. When it comes to marketing and promotion, results matter. If you truly believe in the quality and performance of your product, this makes the selling aspect of the product life cycle must easier. Confidence is key. In the case of Lunkerhunt, the performance of their products speaks volumes. Being able to provide the end user with real world examples of how the product performs in relatable situations is a exceptional selling feature and provides you with competitive advantage.

Industry: Fishing
Name of Organization Contact: Marc Nardangeli

Authored by: Byron Mellon

If you have concerns as to the accuracy of anything posted on this site, please send your concerns to Peter Carr, Program Director, Social Media for Business Performance.


African Bone Tools Dispute Key Idea About Human Evolution National Geographic News article.

Early humans followed the coast BBC News article

Nardangeli, Marc. (2017). Lunkerhunt Premium Fishing Products: About. Retrieved from: http://