Social media has become an indispensable part of our everyday lives, whether connecting to friends or checking the latest news and entertainment in real time, our ways of communication are now drastically evolving. Back in 2010, there were about 1 million people on social media, this number is predicted to reach 2.5 billion in 2018.
For businesses, from social media marketing to brand promotion, social media is playing an increasingly significant role in corporate marketing plan. As innovative as their drones, DJI Technology set up a role model for businesses to understand the value of social media and stay up to the latest trends.
Social Media Marketing – Paid Search & Paid Social
Depends on geographical location and network, when searching for “drone” online, there is a fairly good chance to see a DJI sponsored ad on the result page. Paid search significantly improve traffic flow to company web pages, increase product awareness and generate lead for sales in future.
There are limits of one company can do on social media, and messages directly from a company to consumers often perceived as subjective due to conflict of interests. To conquer the barriers, collaborating with social media influencers helps to bridge the relationships and borrow even rent followers which could be converted into customer base in the future.
“That (DJI Mavic Pro) might be the coolest piece of camera equipment I’ve ever used”, said Casey Neistat, YouTube top influencer.
© DJI, AppStore, Retrieved from (https://itunes.apple.com/ca/app/dji+discover/id899147555?mt=8) on (Nov 14, 2016)
Social Media Customer Engagement
Social media provide businesses a platform to engage with much broader range of customers base, but customer engagement is far more than number of followers and like on Facebook page. Businesses need to provide interesting and valuable content on social media and online in order to for consumers to stick.
DJI has gone far beyond the point that only talk about its own company and products on social media, instead it created a comprehensive drone enthusiasts ecosystem for consumers to live in. DJI + Discover app allow pilots to connect to each other socially, guide users to local events and stores, find potential customers for professional pilot to provide aerial service, and start conversation with fellow pilots nearby and meet up.
According to Paul Guo, Director of E-Commerce at DJI, “Drone pilots like to get together to fly, learn from each other and share experiences with like-minded people. In the same way, people want an easy way to find trustworthy professional aerial service providers nearby. DJI+ Discover lets people in the same area connect socially and professionally in a way that will bind the drone community even tighter together.”
Social Media Branding
Due to the vast formats of social media channels including text, image, and video, there is no better stage than social media to build company branding. While maintaining a leading edge in drone technology, DJI also promote its social responsibilities online. Throughout the DJI Global Citizenship program, there are video about its drones used on environmental and humanitarian disaster relief, rescue actions by first responders, real time wild fire alert.
DJI is committed to putting its advanced technologies to use for a greater purpose. Through our Global Citizenship Program we work closely with humanitarian, environmental and educational partners to make projects in challenging situations safer, conduct research more efficiently, inspire tomorrow’s leaders and more.
Lessons for Others
© Oscar Del Santo, PersonBrandingBlog, Retrieved from (http://www.personalbrandingblog.com/the-future-of-engagement-in-the-social-media/) on (Nov 14, 2016)
The full potential of social media for business hasn’t arrived yet, as mobility and connectivity evolves in the dramatic speed no one was able predict, social media will be the core playground for business branding and marketing. Businesses need to learn and understand the application of different social media technologies and keep up with the latest trends. In the long term, effectively adoption of social media will help businesses to better engage with customers and establish online branding.
If you have concerns as to the accuracy of anything posted on this site, please send your concerns to Peter Carr, Program Director, Social Media for Business Performance.
Tyler Lee, Uberzimo, Retrieved from (http://www.ubergizmo.com/2016/04/dji-social-network-drone-lovers/) On (Nov 03, 2016)
Akansh, Eventifier, Retrieved from (http://blog.eventifier.com/influencer-war-dji-gopro/) on (Nov 14, 2016)