Cummins – Leading Employee Engagement in Traditional Manufacturing Industry

Alec.Yu    October 3, 2016

When it comes to social media, most of the time it is the IT and retail companies actively engage with their employees and customers through digital channel. Unlike many traditional manufacturing companies who struggle with effective social media communication, Cummins, a Fortune 500 tech giant, knows how to make the most of social media to engage with its employees.

Employee engagement on social media is all about creating an online community to share messages, the key to engage with employees is to interact with personal touch.

Cummins launched “All Access” program, which shares employee recognition and career development success on social media, #WorkingRight gives employees opportunities to shares their visions and feedbacks with each other and the company.

At work and after work, Cummins always get you covered. As a diesel engine manufacturer, what could be more existing than its engineer Roger England showed up at Pikes Peak International Hill Climb, and finished 12.42-mile course with 156 turns. In a recent episode of Dirt Every Day, a Cummins-powered Jeep drove under 12 feet of water. How were employees and families engaged? All the “likes” and “shares” on the Cummins Facebook page tell it all.  #cumminsrepower


Not only engaging with current employees, Cummins also provides nurturing to future potential candidates. Throughout Cummins’ social media sites, the company provide complete series of useful interviewing tips, career paths for different job functions are clearly listed out in order to help to set up long term development goals.

Lessons for Others

What is the difference between a 9-5 job and a fascinating career? When employees feel being involved and their voices are heard, they becomes more passionate about the company, this potentially empowering  every employee to be a brand advocate.

Organization: Cummins
Industry: Engines, Power Generation, Fuel Systems
Name of Organization Contact: N/A

Authored by: Alec Yu

If you have concerns as to the accuracy of anything posted on this site, please send your concerns to Peter Carr, Program Director, Social Media for Business Performance.


Cummins Inc, Cummins Homepage, Retrived from ( on (Oct 01, 2016)

Greg Ward, Engageforsuccess, Retrived from ( on (Oct 01, 2016)

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