When someone says the words “social media” often the first thing that comes to mind are sites like Facebook, Twitter or Instagram. While these social networking services are definitely an extremely popular— and important—part of social media, the true definition of encompasses much more than just social networking.
“Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information.“ – SocialMediaDefined.com
It is undeniable then that as social media continues to grow and adapt, it increasingly presents new opportunities for businesses to engage with their customers. Companies are always looking for new ways to market their products and sometimes the opportunity exists to reach to consumers in a way that puts them in control of the interaction.
Let me present you with a scenario. You’re watching a television show and you see a product that you really want to know more about but you have no idea what it’s called or how to find it. You turn to Google and conduct a search that often doesn’t provide you with the information that you’re looking for. Developed by Adease Media Intelligence Inc. there is now an app that provides you with the ability to access the information you’re looking for at the simple touch of a button. Scenetag is a mobile app that enables consumers to engage with products embedded or showcased within the content around them whether it’s TV, radio, print or film.
Like most innovations the idea for the app was driven out of a need identified by its creator. In this case the president and Chief Technology Officer at Adease Media Intelligence, Herman Campbell.
“Scenetag is the brain child of an actual experience wherein is I was watching TV and wanted to purchase an item I saw in the program, but could not find out where to go to get it. I spoke with friends and it was eye-opening as to how many people had the same experience.”
Not only does the app help connect consumers to the products and information that they’re looking for it also provides them with a direct path to purchase. Imagine seeing your favourite musician in their new music video and being able to purchase the clothes they’re wearing right from your phone. Scenetag makes this possible as I demonstrate in the following video:
Users need only to scan audio and video content using their Smartphone’s microphone or print media using their phone’s camera to access the embedded information. The tagged content will vary but can contain anything from coupons, contest entry pages, celebrity profiles, recipes, promotions, product information, purchasing options and more. And of course Scenetag also incorporates social sharing functionality allowing users to post their tagged content to their Facebook, Google+ and Twitter accounts. In the following audio clip I asked Sonja Chilcott, Scenetag’s Partner, Business Strategies & Sales to provide me with a brief overview of some of the latest innovations that the app is incorporating.
Lessons for Others
While I don’t claim to be an expert, I can tell you where I think social media is headed in the not so distant future because I have watched it progress over the last number of years. I foresee social media continuing to be a major influence on our daily lives and how we communicate and operate. Society as a whole has become inherently impatient—hence the dramatic increase in mobile app usage—in turn forcing marketers to find new and interesting ways to spread their messages to consumers. This has sparked a need for innovative tools such as Scenetag to emerge as an alternative to traditional advertising methods. But don’t take it from me – the following podcast is a recent interview with Brian Solis, an award-winning author that is recognized as one of the most prominent thought leaders in digital transformation and innovation” where he discusses where he thinks social media is headed.
Industry: Mobile App
Name of Organization Contact: Sonja Chilcott, Partner, Business Strategies & Sales
Authored by: LAESmith
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Dua, T. (2015, October 05). How mobile apps are driving digital growth, in 5 charts – Digiday. Retrieved March 14, 2016, from http://digiday.com/platforms/mobile-apps-driving-digital-growth-5-charts/
Maloney, V. (2015, April 30). New app closes the ad-consumer gap. Retrieved March 14, 2016, from http://mediaincanada.com/2015/04/30/new-app-closes-the-ad-consumer-gap/
Scenetag. (n.d.). Retrieved March 14, 2016, from http://www.scenetag.com/