Organization Name: Loblaw Companies Limited
Industry: grocery chain
Web references: www.loblaw.ca, www.facebook.com, http://discoveries.presidentschoice.ca/t5/Welcome/Employee-Social-Media-Guidelines
What is employee engagement?
Employees are more likely to buy into and feel a sense of ownership when a company is transparent and they have an opportunity to truly be part of the operations, well being and reputation of the company.
Who is Loblaw?
Loblaw is Canada’s food and pharmacy leader and the nation’s largest retailer. All Loblaw control labels and brands follow their philosophy of taking something good and making it better. Loblaw offers three of Canada’s top consumer brands in President’s Choice®, noname® and Life Brand®.
Below are some quick facts about Loblaw Companies Limited (Loblaw) as at March 2014:
- 1 billion customer transactions per year
- $43 billion in revenue
- ~192,000 full and part-time employees
With thousands of colleagues across Canada, Loblaw utilizes many different techniques to engage their employees.
- circulating a bi-monthly newsletter for and about Loblaw colleagues
- Social media offers an opportunity to connect with students before they are hired.
- they have a Facebook page that helps graduates stay connected after they are hired. Check out facebook page.
- Twitter is another channel used to promote Loblaw as a great place to work – Check it out: www.twitter.com/loblawcareers
- employees can also send an e-mail directly to the Executive Chairman, Galen Weston, using the “Ask Galen” link on the Loblaw intranet.
Loblaw’s Employee Social Media Guidelines
Below is an excerpt from Loblaw Companies guidelines.
When using Social Media, whether personally or on behalf of the Company:
Employee participation in social media is an influential way of building customer trust and attracting sales leads to your company. According to a SlideShare presentation “War of Words: Myth-Busting Social, SEO & Content Marketing” from Minnesota-based online marketing company TopRank Online Marketing, 82% of customers say they trust a company more when the CEO and leadership team are active on the social web.
7 Easy Steps to Increase Employee Engagement In Social Media
Submitted By: Christine Diesbourg, University of Waterloo
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