Organisation Name : Coca Cola
Coca-Cola Social Media Principles
How to engage employees in social media marketing
Who they are:
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola is ranked one of the worlds top ten private employers with over 700,000 system employees in 206 countries. The Company was founded in 1886 by John Pemberton and their headquarters are located in Atlanta, Georgia.
The Company has the strongest portfolio of brands in the nonalcoholic beverage industry – now featuring 20 brands that generate more than $1 billion USD in annual retail sales.
Description of how employees are involved in social media.
Coca Cola is huge on encouraging open communication with their employees, they engage in frequent dialogue with they associates around the world so they can foster valuable information and ideas, increase awareness and promote business strategies, share successes and opportunities, and solicit employee opinions
“global associates and bottling partners have contributed ideas to major initiatives, such as our 2008 Beijing Summer Olympic Games activation. And, employee input was a key ingredient to our Company’s Mission, Vision & Values. Another example of our regular dialogue with our associates is our global Employee Insights Survey. In 2010, the results of our global Employee Insights Survey showed improvement across almost all survey categories, including an 84% associate engagement score — a 2 point increase over 2008.”
With this sort of mentality its no surprise that Coca Cola was one the of the first companies to realize the need for employee and customer involvement through social media. They have created a blog called Unbottled. Unbottled is a platform for coca cola employees to talk about ideas, initiatives, events and the social good that coca cola is doing. It is also a place where employees can share their “insider perspective” on working at coca-cola and post pieces on healthy living, sustainability initiatives and just lighthearted content to engage readers and customers.
Read about Coca Cola’s Social Media Principles here.
Lessons for others.
Letting your employees be heard can foster valuable information and ideas for the growth of your company.
Employees whose employers encourage them to be active on social media are significantly more likely to help boost sales.
Submitted by: Tania Motuzas
To contact the author of this entry please email at : firstname.lastname@example.org
If you have any concerns as to the accuracy of anything posted on this site please send your concerns to Peter Carr, Programme Director, Social Media for Business Performance.