Ellipsis Digital: Marketing & Social Media…and Everything In Between

Bri Murphy    July 6, 2015


Organization Name: Ellipsis Digital

Industry: Digital Marketing

Name of Contact: Andrew Amos, Business Development Manager

Web Reference: Ellipsis Digital

Description of how social media is used for business performance

As the name suggests, Ellipsis Digital is everything in between.


Award-winning company, Ellipsis Digital, encompasses marketing and social media with 8 social media platforms to connect with including a blog.

A subsidiary of rTraction, the company split into 2 divisions: one focusing on digital marketing and the other, Engine SevenFour specializing in custom web applications.blog54

Services include: Business Design, Content Strategy, Integrated Campaign, Identity Design & Materials, Copywriting, Interactive Design & Implementation, Website Design & Development, Measurement & Analysis, and Training.

Marketing Know-How

The company can assist by “bringing together the best tools for you-including print/social ads, AdWords, microsites, video–as a specific push or part of a longer-term strategy.”

“From SEO to web content structure and editorial calendars, we help you get your content to your tribe where and when they’re looking,” states the company website.

For marketers wishing to understand industry best practices, how to measure ROI, and the best times to post, Ellipsis Digital is a one-stop destination.


Speaking with Andrew Amos, Business Development Manager at Ellipsis Digital, he tells me, “I think one of the most exciting things happening in social media is an increased focus by the big players on analytics and data management. There are enormous amounts of information being collected by social media companies and until recently they have had a fairly hard time monetizing it.”

He continues to say, “In an effort to entice marketers to up their spend on social advertising, platforms have been investing in systems that provide more insight about the people using their services. The more social platforms invest in data analysis, the better these insights will become. This will allow marketers and businesses to micro-target very specific audience segments in a way that hasn’t been possible with advertising channels other than those offered by the big search players.”

Featured in the photo below using the latest mobile social media: Lexi Shaughnessy, Co-Op Developer,  James Harquail, Mobile Developer,  Andrew Amos, Business Development Manager, Bruno Arakaki, Intern from Western University’s Science without Borders.


Canada is considered the most active when it comes to social media engagement. As a result, London, Ontario and cities close by are booming with tech companies. The demand for marketing, mobile social media, video games, and apps is creating employment opportunities and business growth.


Public Speaker, Holly Painter reads her poem called “My City” about this emerging market. “Cylinder Six” music provided by Chris Zabriskie, remixed, from the Free Music Archive CC by 4.0. It’s an exciting time in the industry, and the future looks bright.

Ellipsis Digital’s recent move to the highly anticipated London Roundhouse had record breaking attendance for the Grand Opening. Mayor Matt Brown and City Councillors were also present. The reconstructed historic building is expected to be the new hub for digital marketing in the Forest City.

Take a Tour

Explore the creative space featured in The Londoner. The renovations combine history with a contemporary feel making it the ideal atmosphere for a digital marketing agency.


Operating for 13 years, President David Bilson explains the importance of moving to this creative space for company success.


Leaders in the Community

Ellipsis Digital is heavily involved with the community.  From charity work to sponsoring events, the team is encouraged to make a difference within the community. David Bilson also serves as the chairperson of the Pillar Nonprofit Network in London.  Ellipsis Digital organized a campaign to assist non-profit organizations to “deepen the connection between online engagement and offline enjoyment.”


Last year, the company was nominated and won the 2014 Business Achievement Awards. Ellipsis Digital was recognized for their impact on the community and success in the digital creative sector.

Founder David Bilson was also honoured as a recipient for Business London 20 under 40 and the company was selected as the LEDC Feature Company.

The company also gives back to other start-ups and emerging tech companies. Ellipsis Digital is a proud sponsor of the Venture London competition.

Employee Involvement

The staff has a work hard, play hard attitude. Andrew Amos, Business Development Manager provided a clip to coincide with the video below featuring the staff.

Lessons for Others

Social media is no longer considered a fad. Companies must have a plan. Social Media takes a lot of work to maintain. To do it right, it’s a huge investment in time, so it’s wise to learn as much as possible from experts. Enlisting the help of companies like Ellipsis Digital can assist with your campaign by implementing industry best practices. Apply for grants and enter in competitions to help provide you funding to launch your social media and marketing campaign. Participating can also offer exposure and networking opportunities.

Web References

Submitted By: Brianne Murphy, SMBP Student, University of Waterloo

To contact the author of this entry please email at: b5murphy@uwaterloo.ca

If you have concerns as to the accuracy of anything posted on this site please send your concerns to Peter Carr, Programme Director, Social Media for Business Performance.