Creating a #PeopleCount Culture

kturriff    June 3, 2015

Organization : RLB Chartered Accountants & Business Advisors

RLB FINAL Logo_P7469


Industry : Accounting & Professional Services

Web references :

RLB LLP is one of the largest regional accounting firms in southwestern Ontario, and is a leading national employer. In a recent conversation with their Director of Human Resources, I asked “What was the biggest factor driving their employee engagement?”

“Happy People = Happy Clients” – Crystal Dunlop (RLB)


Her answer was surprisingly simple, and maybe not so surprising for accountants, it was in the form of an equation! She also referred me to their clever company tagline “People Count”. 

RLB was recently named one of the 50 Best Small and Medium Employers in Canada. The Best Employers in Canada Study is sponsored by Aon Hewitt and the Queen’s School of Business and recognizes employers who excel at engaging their employees. Employee engagement and the accounting industry do no often go hand-in-hand, and as employee Melissa Vinden proves, people really do count at RLB.

“I believe that accounting is more than just numbers and spreadsheets: it is about helping individuals, community groups and businesses make good decisions. Having been at RLB for only five months I can already see how the entire company is committed to supporting staff so we can support our clients. ‘People count’ is more than just a slogan here: it is how we work.” – Melissa Vinden (RLB)


Their People Count culture is going social! After a recent re-design of their website, RLB wants to use social media to help drive their engagement with employees and the community at large. Twitter, to start has become a central focus and the @RLBLLP feed is embedded on the home page of their website ( as well as their new company intranet.

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A quick glance will show that employees are profiled in community activities and encouraged to interact with the company. A further look will show employees tweeting out company initiatives, such as the ever popular “Pop-Corn Buffet ” during tax season.

PopcornTweet PopcornTweet2

“While we have a ways to go, we are striving to show social leadership” – Crystal Dunlop (RLB)


With a 20% growth in the size of their team and an engagement level over 80%, these CPA’s are going to be fun to watch. Hopefully they will share the popcorn!

Submitted by: Kyle Turriff SMBP Student, University of Waterloo

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