Title: Social Media Marketing – Around the World by Word of Mouth
Organization: Multiple – General
Industry: Multiple – General
Author: Terry-Lynn Conway
To coin a phrase by Erik Qualman “Word of Mouth / World of Mouth” is an under-statement of Social Media today. Someone tells two friends, they tell two friends and so on and in moments your actions or words are taking off around the world.
#Socialnomics 2014 by Erik Qualm
- “Every second 2 new members joined LinkedIn”
- “Grandparents are the fastest growing demographic on Twitter”
- “93% of Shoppers buying decisions are influenced by Social Media”
- “The :06 Vine is the new :30 commercial”
Interview With Eric Qualman http://www.spartanpodcast.com/russ/equalman.mp3
And this is just the beginning!
Corporations:
Corporations are using all of these tools at hand to reach out and market and deliver messages in a way that resonate with the demographic which uses social media and spread the brand messages from user to user which as it appears to come from a trusted, third-party source, and not the brand or corporation itself. This form of marketing is word of mouth driven not as a results in earned media and not paid media. Great inexpensive way to launch marketing campaigns.
The top social media tools in order are Facebook, Twitter, LinkedIn, YouTube, blogging, Google+ and Pinterest. With social channels such as these exposure is invaluable.
Corporations are using social media to create on line buzz all the time. Through Twitter’s purchase of Vine a video clip media site Corporations, Celebrities and Individuals can create 6 second looping video clips which keeps everyones attention on the brand Corporation, Celebrity or Individual.
Example:
Icebreaker’s Merino’s on the Move Clip loops continuously every 6 seconds.
With tools like this you send information continuously updating and staying in front of the consumer constantly with tidbits of information.
Scanning bar goods for instant information about the product the consumer is purchasing, or entering a brand contest has moved branding and marketing into the consumers mobile devices. Now the brands are more connected than ever.
References:
The Author of this Blog is Terry-Lynn Conway (tconway@gmail.com)
If you have concerns as to the accuracy of anything posted on this site please send your concerns to Peter Carr, Programme Director, Social Media for Business Performance.