Coca-Cola a Global Leading Beverage Company Embraces Product Innovation
The Coca-Cola Company, incorporated in September 1919, a global leading beverage company with over 500 brands recently introduced its ground breaking product innovation Coca-Cola Freestyle™ a revolutionary, new, interactive touch screen fountain capable of creating more than 100 beverage options at your fingertips available in a matter of seconds!
Declared by Forbes as one of the coolest products of the decade, Coca-Cola Freestyle combines art, science, entertainment and design. Coca-Cola Freestyle creates brands by blending concentrated beverage ingredients with water and sweetener at the point where the beverage is dispensed, via proprietary PUREPOUR TECHNOLOGY™.
Product Innovation Leadership Lessons from Coca-Cola
The first key lesson for other companies is leading edge innovation is about thinking outside of the box. “Coca-Cola Freestyle represents a complete departure from anything consumers have experienced before,” says Nicola Kettlitz, President, Coca-Cola Ltd.
Leading edge technology can play a key role in achieving Product Innovation breakthroughs. The state-of-the-art technology used by Coca-Cola provides unparalleled opportunities to engage and interact with consumers while they continue to provide the high quality, great tasting beverages they are known for. Technologies used included; microdispensing technology, Coca-Cola’s proprietary PurePour technology and RFID chips used to detect its supplies and to radio resupplying needs.
Partnering with non-traditional industry leading suppliers and experts can provide opportunities for unprecedented product innovation. As an example, Coca-Cola Freestyle™ cabinetry design was created in partnership via a non traditional supplier Italian automotive & industrial design giants Pininfarina.
- Canadian Newswire; Coca-Cola Brings the Fountain of the Future to Canadians
- Learn more about Coca-Cola Freestyle; discover the 100+ brands offered, or share your favourite Coca-Cola Freestyle experience
- Coca-Cola Freestyle gold Edison Best New Product Award in the New Retail Frontiers category
Submitted by: Mark Baboolal – SMBP Student University of Waterloo
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