Social Media effects Apple supply chain, being under fire from Change.org protest

corykingsbury    October 27, 2012

With the help of Social Media, Mark Shields campaign, successfully achieved more hands in joining the fight against Apple’s supply chain, calling on the technology company to protect manufacturing workers from abuse, injury and death.

“More than 140,000 people across the world have joined an explosive campaign on Change.org, calling on Apple to protect workers in their supply chain who assemble Apple products from abuse, injury and death.

Mark Shields, a self-identified Apple “super-user,” launched the campaign on Change.org after listening to a radio program detailing allegations of labor abuses at an Apple supplier factory in China, including child labor, serious physical injuries of workers from repetitive motions during long shifts, and stress-related worker suicides.”

“Apple is supposed to ‘think different’, which is one of the reasons I love and use the products they make,” said Shields. “But the horrible human suffering that goes into making Apple products isn’t what they promise in their brand. I was heartsick when I learned what was really happening.  That’s why I launched this campaign on Change.org and probably why so many people have joined so far.”
In less than 48 hours, Shields’ petition grew from a few hundred supporters to more than 140,000, many of whom have identified themselves as Apple fans.

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