Toronto Maple Leafs engaging fans through social media

wryanking    March 12, 2012

There are few things in Canada more social than hockey. Many Canadians will chat about hockey for hours upon end and often make the local rink their second home. Arguably, one of iconic Canadian hockey teams is the Toronto Maple Leafs.

As part of Maple Leaf Sports and Entertainment (MLSE) , the Toronto Maple Leafs and all other MLSE teams have ingrained social media into every aspect of their operations.

Marketing is about reaching customers, which is why the Toronto Maple Leafs created their FanZone. This area is all about transparency and engaging in conversations – for true fan engagement search #TMLtalk on game day, follow @mapleleafs,  or visit the Maple Leafs Facebook Page.

Jonathan Sinden (@JonSinden) of MLSE explains on YouTube that social media is about putting fans first and gives teams like the Toronto Maple Leafs the tools to listen.

The video was uploaded on March 29, 2010 and is as relevant in today’s world of social media marketing – especially as MLSE wants to thank you for being a fan.

By integrating all MLSE social media efforts and becoming transparent, the Toronto Maple Leafs have become an engaging brand. The debates and conversations that happened at local ice rinks for decades can now occur online – this time with players, coaches, and others within MSLE.