Rogers Twitter tactic backfires as customers use hashtag to vent about lousy service

jennifervivian    March 16, 2012

March 16th, 2012 – Toronto Star

Rogers got up on the wrong side of Twitter Friday morning.

The hashtag #Rogers1Number was at the top of Twitter’s list of trending topics, not celebrating the communications and media company’s new service, as its social media team likely hoped, but allowing customers, past and present, to vent about unrelated issues.

“Put me on new plan w/o asking. CHARGED ME for their mistake & tried to say I had agreed to add 2 yrs 2 contract #Rogers1Number #EPICFAIL” wrote Calliope Ponytail.

“There was a period of 6 months where @Rogers overbilled me every month. Still haven’t heard a “sorry” #Rogers1Number #NotsoMuch,” Tweeted Kevin Richardson.

The promotion was meant to highlight Rogers One Number which was launched last month as a vehicle to extend an individual’s Rogers wireless number to their computer.

“#Rogers1Number is actually not that bad. Especially if you’re out of the country and you wanna call your friends for free,” wrote Aileen Song, a rare positive commenter dealing with the hashtag’s initial intent.