Peter Carr    May 19, 2011

Organisation Name: Dell

Industry: Computer Manufacturing

Name of contact if available:

Web references:,

Description of how social media is used for business performance:
Dell are seen as pioneers in the use of social media. The Tuck School of Business at Dartmouth University have developed a case study that describes Dell’s social media activities in significant detail. It is especially useful on customer engagement and describes the company’s activity in the blog arena. The case also covers the use of social media in areas beyond customer engagement.

Lessons for others:
You can download a copy of the case study from the Dartmouth University website at the link above. The case concludes with questions that should be considered by the reader in looking at future application of social media.

Submitted By: Peter Carr, University of Waterloo

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If you have concerns as to the accuracy of anything posted on this site please send your concerns to Peter Carr, Programme Director, Social Media for Business Performance.