Tag Archives: yoga

Lululemon Athletica is definition of a Canadian grassroots retail success story. From humble beginnings in 1998 starting in Vancouver, British Columbia, they went public in 2007 on the NASDAQ and for a period on the TSE, and now in 2017 they have over 10,000 employees and stores in 12 countries (plus lululemon.com) (Crunchbase, 2017; Reuters, 2017). Lululemon has won a tremendous following of loyal customers and employees. The culture of the company is contagious; the people that work there live and breath it. In turn, this creates an incredibly authentic dialogue between the company and its customer base. Recognizing that lululemon ran for the first 10-12 years on grassroots marketing (and two in-publication ads), the success the company is experiencing is a huge testament to who the brand is – product-wise and culture-wise (Carter, 2013).

We have all stood in front of the closet thinking that you had nothing to wear.  Wishing that someone would design clothes that worked with your lifestyle and listened to what you needed. With Titika couture those thoughts are just a hashtag away from becoming a reality.

When Lululemon was founded in 1998, it was a yoga studio. As the business grew, it became a brand committed to selling the best yoga wear that the company could manufacture. Lululemon understood that their target market valued sustainability, and they designed their supply chain with that in mind. They strive to manufacture products that are free of cruelty, whether that be human or animal, and they try to keep environmental damage to a minimum. Social media has helped the company monitor the current values of their customers. They then update their practices to stay true to the beliefs of their core consumer base. This not only helps their supply chain stay committed to the company’s values, but also provides Lululemon with a chance to market its product.

Namaste! One retail brand that is great at inspiring and educating people around the world is non-other than Lululemon Athletica! Lululemon lives, breathes, and encourages healthier and happier lifestyles. This clothing brand was founded by Chip Wilson, whose passion lays in technical athletic fabrics. After taking his first commercial yoga class, he came to a realization that the post-yoga feeling was quite close to the exhilaration he would get while surfing, skating, or snowboarding. From this, a design studio was created that doubled as a yoga studio in the evening to pay for rent. This started an underground yoga movement where yogis could purchase exclusive yoga wear, and yoga teachers would wear the products to market and provide feedback. Eventually, in 1998 the very first Lululemon store was opened in the Kitsilano beach area of Vancouver, BC. The goal for Lululemon was to hire and train their staff to live and breathe Lululemon culture so that they could positively influence those around them. The positivity the company spreads, and the quality and popularity of their product has created a success story out of this Athletic wear brand, where it has now opened 354 stores world-wide.

How Equinox Fitness is Using Social Media To Engage Customers

jmelich   October 14, 2014

Organization name: Equinox Fitness Industry:  Health and Fitness Name of Contact: Cie Nicholson   Description of how social media is used in business performance: For over twenty years Equinox fitness has been providing member services for training in group fitness as well as wellness treatments. The PR manager keeps customers engaged at Equinox Fitness using social media to find out what… Read more »