There are various ways in which organizations may utilize social media as a tool to help various areas of their company perform better in today’s business climate. Although many organizations already use social media within certain facets of the workplace, social media may also be applied across the whole organization to create more effective business plans throughout the entire company. For example, rather than simply focusing on using social media for only marketing and customer engagement purposes, a company may decide to work on integrating strategies to aid employee involvement, product development/design, metrics and supply chain management, to increase the effectiveness of the organization as a whole. However, in order to make this strategy possible, businesses require the integration of enterprise social media which provides the platforms necessary for all departments within an organization to communicate and share unique department data with one another. In other words, enterprise social media works to help all departments in their collaboration and planning processes in order that social media may be successfully integrated across the whole organization. In turn, enterprise social media, if implemented carefully and strategically, has various benefits to add to a company’s business performance. One company that is reaping the rewards of enterprise social media includes major food processing company MARS, who has successfully integrated social media across it’s organization. Although the first thought that may come to mind when considering the company from a Canadian perspective is the decadent Mars nougat and caramel chocolate bar, candy confectionary isn’t the only thing MARS produces. In fact, MARS also produces gum, beverages and even pet food! Another important fact to consider about the company is its global scale, as it produces and distributes products across the world.
In an increasingly digital world, the number of employees working remotely 100% of the time is rapidly rising, and these workers now collectively account for 20% of the American workforce. (Dvorak and Sasaki, 2017) Understandably, this means that employee interaction and information sharing between peers is becoming less and less frequent.
Social media is the fastest adopted media in human history. Organizations are working hard to catch up and quickly realizing that a social business is a connected business. Spending on the enterprise social market is expected to increase steadily to an estimated $4.5 billion by 2016. The integration of social media across all aspects of an organization to maximize efficiencies results in a myriad of benefits including: Enhanced communications across the supply chain of day to day activities. More opportunities for collaboration amongst organizational silos. Heightened focus on the frontline provides faster customer feedback and response time. Organizations can quickly address any quality concerns and use shared data to develop products that are more aligned with customer needs. Sharing of cost minimization ideas across organizational silos. Heightened employee engagement and productivity. Enhancement of work flow along the supply chain. Inspires employees to have fun at work while doing good things. Breakdown of internal barriers. Business are often created in silos that don’t communicate well with each other. Integration allows employees to communicate across organizational boundaries.
If you rewind seven or eight years ago, many organizations prohibited employees from accessing social websites on company computers viewing this new trend as a distraction and risk to business. However, the rise of smartphones made it nearly impossible to block the use entirely. Fast-forward to today and you’ll notice times have changed as to how social media is perceived in the business world. Instead of frowning upon sharing thoughts and ideas digitally, businesses now invest in social media tools for internal use. After all, the benefits of having a highly engaged workforce far outweighs the risk. EY (formerly Ernst and Young) is one of the largest professional services firm in the world and specializes in assurance, tax, transaction and advisory services. EY is progressive in their approach to leveraging the power of social media to drive employee engagement. They have published performance reports such as Change 3.0: Using Social Media to Engage Your Workforce that discusses their research and the benefits of going social in the workplace. Currently with over 230,000 employees in over 150 countries, as well as an increasing number of Millennial employees joining the team, social media is a key part to building positive culture, engaging employees and delivering results.
Organization Name: Deloitte Australia, a member of Deloitte Touche Tohmatsu Industry: Professional services (accounting, auditing, taxes) Name of contact: Cindy Hook, CEO Web references: Deloitte Australia website: About Deloitte Australia, Careers, Culture and Behaviours Deloitte Australia Facebook page Forrester – Ted Schadler’s Blog: Winners of the 2011 Forrester Groundswell Awards (Management Division) ReadWrite.com – Deloitte’s Yammer Time Social Media at… Read more »
Organization Name: Marks and Spencer Industry: Multi-channel Retail Name of Contact: CEO Web References: Marks and Spencer Corporate Information Simply Communicate All Things Internal Communications Benefex UK Case Study About Marks and Spencer An iconic British retailer with a large global footprint, Marks and Spencer was first opened in Leeds, UK in 1884 by Michael Marks. Michael Marks initial success… Read more »
Open the door to a new horizon! World Communications and Yammer’s way. Organization Name: World Communications / Yammer Name of Contacts: Fernando Gomez, World Communications Founder, David Sacks, Yammer Founder Industry: Enterprise Social Networking, Yammer. Cross-cultural communications, World Communications Web references: Yammer, World Communications The past I still remember those early days of Facebook and MSN Messenger. People used to have a mix of friends, work colleagues,… Read more »
Organisation name: Rightpoint Consulting LLC Industry: Intranet design and implementation Web references: Rightpoint Consulting LLC, W.K. Kellogg Foundation, Psychometrics Canada, Maria Z. Gonzalez article How social media is used for business performance: In 2013 Rightpoint Consulting launched a new intranet service, dubbed the Vine, for the W.K. Kellogg Foundation, a Michigan-based philanthropic organization employing about 200 people. In a case… Read more »
Organization: ModCloth and m-hance Industry: Retail and Software Development Web References: www.m-hance.com, www.modcloth.com, www.deloitte.com, www.yammer.com, www.engageforsuccess.org, www.forbes.com, www.microsoft.com Enterprise Social Networks Transform Fractured Teams Into Connected and Engaged Employees The concept of employee engagement gets talked about a lot in business circles, and with good reason. According to a research paper prepared for the UK government, Engaging for Success: Enhancing Performance… Read more »