In our age of digital marketing where there are so many social media options to choose from, one community library is finding success through their development and use of videos. In addition to using Snapchat, Twitter, LinkedIn and Instagram, the Pickering Public Library is including short, in-house created videos in their Facebook Page, YouTube channel and website to communicate upcoming events, new programs and services, fun facts and promote client engagement. These videos have become quite popular in their community and beyond. Donna Moritz of Social Media Examiner attributes the rise in popularity of short video social media content to how “snackable” they are, as a quick visual method that grabs our attention, “Short videos suit our busy lives, brief attention spans and the need to consume content easily and quickly. Because fans are consuming content via their mobile devices while they’re on the go, the shorter the content is, the better.”
Marketing strategies have shifted, grown, and developed greatly over the course of history. From DeBeer’s age old “Diamonds are Forever” campaign in the early 1900’s and the Lucky Strike ads which had everyone picking up a bad habit in the 60’s, to the modern day “Just Do It” Slogan that defines Nike, we’ve seen a lot over the years. The channels of communication for marketers has changed over time as well. The game changed for marketers again and again, challenging them to come up with new and innovative ways to promote their products and services as the technologies and trends changed over time. In today’s world the internet reigns supreme, and marketers have quickly adopted web advertising as a part of any self-respecting ad campaign. Social Media is the most important aspect of this. A campaign that doesn’t have a #hashtag, YouTube video, or searchable Facebook content, may as well not exist at all. The companies that are realizing, embracing, and integrating social media into their campaigns are the ones who are seeing the most success. Many modern brands are doing a great job of combining social media with their marketing strategies, but one in particular really stands out.
To infinity and beyond. Why the desert, and not outer space could be the next great frontier for a company looking to push it’s supply chain into HYPERDRIVE!
Through its innovative My Starbucks Idea, the company known for fresh roasted beverages, wholesome food on the go, and the decadent Iced Caramel Macchiato, is looking your way for their next great product idea.
While engaging your audience is usually not a bad thing, giving up total control for one of your most prestigious annual events can be. Which is why the NBA is rethinking the process for how All-Star votes are cast.
Faster than pulling a corto shot of premium espresso, illy is driving employee engagement, and training their North American sales force by leveraging a simple yet effective social approach – online games.
Title: Video Killed the Radio Star and took over the Web Web References: New Wave; The Buggles; Video Killed the Radio Star; MTV; VJs; DJ; Cultural Impact of MTV; Prezi; Internet History; URL; Youtube; Youtube Wiki; Facebook; Twitter; LinkedIn; Kunle Bristow; Bruce Lin; Catalytic Engineering
Organisation name: Orabrush Website: https://www.orabrush.com/home/# Industry: Tongue cleaning brushes. Over 90% of bad breath can be fixed, defining the problem and providing a solution. After investing $40,000 into a television infomercial that drove negligible sales, having consumers walk passed the Orabrush on store shelves without so much as a second glance, and having hygiene companies turn down an offer of… Read more »
Title: Social Media Marketing – Around the World by Word of Mouth Organization: Multiple – General Industry: Multiple – General Author: Terry-Lynn Conway To coin a phrase by Erik Qualman “Word of Mouth / World of Mouth” is an under-statement of Social Media today. Someone tells two friends, they tell two friends and so on and in… Read more »
Organization Name: Nokia Industry: Cell Phone Provider Name of Contact: Phil Schwarzmann, Editor-in-Chief of Nokia Conversations. Nokia’s company’s motto is connection people and exploring ways to enhance communication. With a communication team that was set up in 2008, they began to improve their inter-company communication and engaging the remaining of their employees engaged with the company. As a team they have… Read more »
Global security’s and aerospace designer Lockheed Martin pride themselves as a leader in innovation as driven by its staff and partners. With over 118,000 employees in more then 75 countries, connecting ideas to the people that can make it happen is critical to the success of the company. The result is the Lockheed Martin’s social media initiative “Supplier Wire” program, which… Read more »
Video interview with Tony Martins, Vice President, Supply Chain for TEVA Pharmaceuticals. The video discusses supply chain management today and the role that supply chain can play in improving supply chain performance. Tony talks about how traditional command and control structures are out of date and why organisations should be process driven. The interview was conducted by Peter Carr, SMBP… Read more »