The manufacturer of un-smashable, un-drownable wearable action cameras seems to believe strongly in the old saying that a picture is worth a 1,000 words, as it actively encourages and shares user-generated content. Go Pro has essentially mastered the content marketing game: The California-based camera manufacturer keeps its 2.3 million-strong audience entertained and informed primarily through its YouTube channel while hyper-engaging on Instagram and keeping busy on Facebook. GoPro enables the company’s fans to evangelize on its behalf. All GoPro needs to do is provide the camera.
ModCloth comes from humble beginnings in a dorm room. The company, founded in 2008, has grown in leaps in bounds since its inception. Including a 600% growth rate over the last two years and an annual revenue of over 150 million in 2014. One of the mainstays of ModCloth’s expert marketing strategy is their customer engagement. The company leverages their brand advocates and creates inclusive social media communities where fans can review products, post pictures of themselves wearing Modcloth apparel, take part in the design and purchase of inventory, and discuss all things ModCloth.
Images courtesy Panasonic Facebook page. Company: Industry: Electronics, semiconductors, home appliances Description: Panasonic Corporation is a multinational Japanese electronics corporation headquartered in Osaka, Japan. Founded in 1918, the company employs over 270,000 people worldwide, with approximately 505 consolidated companies to date. Panasonic focuses on Audio Visual Computer (AVC) Networks, Appliances, System and Communications, Eco Solutions, Automotive Systems, Device and Energy. The company has… Read more »